×

Cablevision’s Optimum Brand Will Be Killed Off by Altice

Say adieu to the Optimum name: French telecom and media conglomerate Altice announced that it will replace the current brands at each of its operating companies — including the former Cablevision Systems — by this time next year.

Altice completed its $18 billion takeover of Cablevision in June 2016, ending the Dolan family’s involvement in the cable company. According to Altice, all commercial brands will adopt the unified logo and identity by the end of the second quarter of 2018. Cablevision first introduced Optimum in 1999 for its broadband service before extending it to TV and phone.

Business-to-business brands, including the Cablevision’s Lightpath, will be renamed “Altice Business.” Meanwhile, a few sub-brands in select areas will not change, including: Red in France; Moche, Uzo and Sapo in Portugal; Next TV in Israel; the media news brands (News 12 Networks in the New York metro area, i24NEWS, BFM, and RMC); and press brands of SFR Presse (Libération, L’Express) and Teads.

Altice said it worked with Publicis Groupe and the U.S. operations of design agency Turner Duckworth to create a new brand campaign with a new identity and new logo (pictured below).

Last month Altice USA filed for an initial public offering. The unit, the fourth-largest U.S. cable operator behind Comcast, Charter Communications and Cox Communications, comprises Cablevision and Suddenlink Communications, acquired for $9.1 billion in 2015. In the IPO filing, Altice USA reported $9.15 billion in pro-forma revenue for 2016, up 2% from the year prior, with a net loss of $656 million (versus a net loss of $1.1 billion for 2015).

Here is the Altice logo, which will be used for all the conglomerate’s products and services worldwide:

More Biz

  • WGA West Logo

    WGA West Unveils Candidates for Election That Reflects Discord Over Agency Campaign

    The WGA West has unveiled the slate of candidates for officer posts and board seats in the election that reflects the divisions among members over the guild’s handling of the campaign to reform its rules governing talent agents. Scribes Phyllis Nagy (“Carol”) and William Schmidt (“Yellowstone”) are set to challenge David Goodman for the president’s [...]

  • The Netflix logo is displayed at

    Netflix Target of Shareholder Lawsuits After Q2 Subscriber Shortfall

    Like clockwork, Netflix’s big miss on subscriber targets for the second quarter of 2019 have prompted lawsuits filed on behalf of shareholders. At least two suits seeking class-action standing were filed Monday, by the Rosen Law Firm and Schall Law Firm, which both specialize in investor litigation. The lawsuits allege Netflix violated SEC regulations by [...]

  • Terry Wakefield Exits Sony/ATV to Head

    Terry Wakefield Exits Sony/ATV to Head Up A&R at UMPG Nashville

    After a decades-long tenure at Sony/ATV Nashville, Terry Wakefield has followed another alumnus, Troy Tomlinson, across town to take a top position at Universal Music Publishing Group Nashville. Wakefield is senior VP of A&R at UMPG after having been senior VP of creative in his previous post. Personal loyalty to Tomlinson, UMPG Nashville’s recently named chairman/CEO, [...]

  • Sally Williams at PBS Country Music

    Sally Williams to Leave Longtime Opry Home for Top Post at Live Nation in Nashville

    Nashville executive Sally Williams is leaving Opry Entertainment, where she rose to the top over a two-decade tenure there, to join Live Nation’s regional office as the president of Nashville music and business strategy, the company announced Monday. Live Nation said Williams will not only lead programming and marketing for their concerts in the area, [...]

  • Fourward

    Management Company Fourward Taps Christopher Burbidge as Head of Talent Division

    Will Ward’s management company Fourward has promoted long-time colleague Christopher Burbidge to head the company’s rapidly growing talent division, while also promoting Brooke Blann to manager in the company’s music division. Both Blann and Burbidge are based in the company’s Los Angeles office and will continue to report directly to Ward. Burbidge works closely on [...]

  • Writers vs Agents Packaging War WGA

    Kaplan Stahler Agency Signs Modified Code of Conduct in Win for WGA

    Kaplan Stahler has become the latest agency to sign the Writers Guild of America’s (WGA) modified code of conduct in a win for the Guild. In a message sent out to WGA members today, the negotiating committee wrote that the agreement with Kaplan Stahler “bans packaging fees and agency-affiliated production companies and, through information-sharing, makes [...]

  • London's CODA Agency Formally Becomes a

    Paradigm Agency Formally Absorbs London's CODA Into the Fold

    After five years of working together, London’s CODA Agency has formally become a part of Paradigm and will continue under its U.S. partner’s banner. The London office of what is now a fully integrated Paradigm will continue to be led by Alex Hardee, Tom Schroeder, James Whitting and Dave Hallybone. In a statement otherwise laden [...]

More From Our Brands

Access exclusive content