You will be redirected back to your article in seconds

Lou Taylor’s Tri Star Sports & Entertainment Marks Its 25th Year in Business

Nashville- and L.A.-based business management company specializes in musicians and athletes

Tri Star Sports & Entertainment Group CEO Lou Taylor admits that when some people hear her name, they expect a man. After all, Lou is typically a man’s name, and when attached to a showbiz vet it evokes the image of a burly, brusque, older man with a fondness for whiskey and cigars.

“It’s truly a spirit of excellence that comes out of our firm,” says Taylor. “It’s not enough for me to just half-ass anything. And I’m not just saying that. If you call the receptionist who works for me and said, ‘Give me one thing about Lou that she expects,’ she would tell you that I expect it to be right.”

As Tri Star celebrates its 25th anniversary this year, it appears that Taylor is doing a whole lot right, with offices in Nashville and Los Angeles serving a large and impressive roster of musicians, athletes and actors from pop singer Britney Spears to Cleveland Browns wide receiver Kenny Britt.

Taylor began her career in business management at the age of 25, when she left a job at accounting giant Arthur Anderson to take a job with a South Florida firm with a list of big-name sports and music industry clients.

Among them was Andre Harrell, founder of Uptown Records, which had a roster that included Jodeci, Heavy D & the Boyz and a 21-year-old singer named Mary J. Blige (now a Tri Star client), who was recording her debut album “What’s the 411?” with a hot new producer named Sean Combs.

“I fell in love with doing the personal and business financials, specifically touring, so that became my niche,” says Taylor, who impressed co-workers with her savvy operating the company’s two computers.

Although Taylor was fascinated by her work, she was not fond of the way the firm was run, so she began planning to break out on her own. She invited Shawn Blair, who worked for the international financial services company Deloitte, to join her in the new venture, but Blair was hesitant.

“She said, ‘I have family, I need a guaranteed salary, and you’re just a kid,’” recalls Taylor. “So I went out and over 90 days I signed enough corporate accounting work to be able to pay her salary, take a small office in Boca Raton and hire our first bookkeeper.”

“I fell in love with doing the personal and business financials, specifically touring.”
Lou Taylor

When Tri Star opened its doors in 1992, it had three big clients that followed from her old firm: baseball stars Tony Fernandez and Jesse Barfield, and boxer Michael Moorer, who gave Tri Star a big financial boost when he won the heavyweight crown from Evander Holyfield.

In 2001, Tri Star opened a Nashville office, which handled country music stars Reba McEntire, Martina McBride and Florida Georgia Line. Seven years later, the firm opened up an L.A. office, which has attracted such clients as Steven Tyler, Gwen Stefani, Priyanka Chopra (“Quantico”) Jack Huston (“Boardwalk Empire”), and producer-writer Bryan Cogman (“Game of Thrones”).

But perhaps Taylor’s most significant signing is Spears, who became a Tri Star client after a period of personal and professional tumult in the late 2000s. Not only did Taylor help get Spears’ affairs in order, she was one of the architects of the singer’s residency at Axis Theater at Planet Hollywood in Las Vegas. The residency has grossed more than $100 million in ticket sales alone since it opened in December 2013, paving the way for Sin City residencies by other millennial-era acts, including Justin Timberlake, the Backstreet Boys and Tri Star client Jennifer Lopez.

“Now, Bruno Mars is doing a mini-residency and Pitbull is coming in,” says Taylor. “You’ve got people who are still relevant, active, thriving, at the top of their career, going into Vegas based on a business model of risk that we took five years ago.”

But Taylor is probably most proud of her efforts to help women in the industry. “I’ve huge heart to help and protect women,” says Taylor, noting that 78 out of Tri Star’s 92 employees are female.

As Tri Star celebrates its 25th anniversary, it’s also preparing to move its L.A. operation from Century City to 16,000 square-feet of office space on Sunset Boulevard in West Hollywood. The Boca Raton office is now owned and operated by Blair.

Although her business has grown exponentially in the past quarter century, Taylor says she remains largely the same. “The drive never changes, the vision never changes,” Taylor says. “If there’s praise to be given, I give it to my staff. If there’s blame to be taken, I take it, because I’m ultimately the one responsible.”

More Biz

  • Lilly Burns Tony Hernandez

    Variety to Honor Jax Media Chiefs Tony Hernandez, Lilly Burns at New Leaders Event

    Emmy Award-winning producer Tony Hernandez and Emmy-nominated producer Lilly Burns will receive the Creative Leadership Award on behalf of Jax Media at the Variety New Leaders event presented by City National Bank, taking place Nov. 14 in New York City. As founders of Jax Media, Hernandez and Burns have produced shows and specials such as [...]

  • Andrea Bocelli

    Andrea Bocelli Calls Plácido Domingo Cancellations Due to Sexual Harassment Claims ‘Absurd’

    Italian singer Andrea Bocelli is defending embattled opera star Plácido Domingo, saying it is “absurd” that concerts have been canceled in the wake of multiple sexual-harassment allegations. “I am still appalled at what happened to this incredible artist,” Bocelli said, according to the Associated Press. “I don’t understand this. Tomorrow a lady can just come up [...]

  • Rudy Lopez Negrete Returns to CAA     

    Rudy Lopez Negrete Returns to CAA

    Rudy Lopez Negrete has rejoined CAA as an agent in the Music Touring department, specifically focused on leading brand partnerships for CAA’s Latin music clients. He will be based in the company’s Los Angeles office, where he will work with Latin artists including Enrique Iglesias, Ricky Martin, Jennifer Lopez, Becky G, Isabela Merced, Luis Fonsi, Mon [...]

  • Richard Plepler HBO

    Former HBO Chief Richard Plepler Close to Signing Apple TV Plus Production Pact

    Former HBO chief Richard Plepler is close to signing an exclusive production pact with Apple TV Plus. Apple declined to comment and Plepler could not immediately be reached for comment. It’s understood that Plepler plans to launch a boutique production company designed to focus on a handful of high-profile projects. Among his advisors in pulling [...]

  • Byron AllenVariety Inclusion Summit, Inside, Los

    Byron Allen, Comcast to Square Off in Supreme Court on Racial Discrimination Case

    Byron Allen’s racial discrimination case against Comcast Corp. on Wednesday heads to the Supreme Court, where justices will consider Comcast’s argument that the case should hinge on two words: “but for.” Allen filed a $20 billion lawsuit against Comcast in February 2015, arguing that the nation’s largest cable operator was discriminating against his company, Entertainment [...]

  • Gary Ehrlich Named President, General Manager

    Gary Ehrlich Named President, General Manager of Fox Studio Lot

    Gary Ehrlich was named to oversee operations at the Fox Studio Lot, a position of growing importance to Fox Corporation. Fox said Tuesday that it had named Ehrlich, a former executive vice president at Fox Sports, the new president and general manger of its Fox Studio lot in Century City. Fox retained its ownership to [...]

  • WGA Strike Labor Talks

    How the Streaming Revolution Is Making Guild Negotiations Even More Complicated

    It may not be a perfect storm yet, but ominous clouds are gathering. As the winter holidays approach, there’s growing agita across the industry about the potential for substantial labor strife next year. The WGA, DGA and SAG-AFTRA are gearing up for master film and TV contract negotiations with the major studios at a time [...]

More From Our Brands

Access exclusive content