×
You will be redirected back to your article in seconds

How Scooter Braun Turned Luck With First Series ‘Scorpion’ Into Prolific TV Business

Nobody lands a long-running broadcast drama with their first scripted television project. But Scooter Braun did.

Scorpion,” starring “American Idol” runner-up Katharine McPhee, is in its fourth season on CBS. The procedural drama grew out of a deal that Braun’s SB Projects cut for the life rights to computer expert Walter O’Brien, a government contractor who claims to have the fourth-highest IQ in the world. The result was the first series SB Projects ever put into development anywhere, one that Braun executive produces and that hails from CBS Television Studios and SB.  Scott Manson, chief operating officer of SB Projects, knows that such out-of-the-box success is a rarity.

“Scooter has incredible taste, but he has even more incredible luck,” Manson says.

Both Manson and Braun say TV has been a learning experience for the company. “It was a lot of work in the beginning, and now a brilliant team is going season four on a brilliant show,” Braun says of “Scorpion.” “And I learned a lot from CBS CEO Les Moonves. I think he’s one of the smartest people ever.”

Luck and an approach that is deferential to studio partners has yielded a full pipeline. SB Projects has scripted development in the works at CBS, ABC, FX, E!, Disney Channel, Netflix and Facebook. Much of it is in early stages, though E! has bought “Inspiration,” a musical drama from “Hidden Figures” writer Allison Schroeder.

The vision for scripted programming at the company is the same one that guides it in music and other media.

“We’re not just being passive producers,” Manson says. “We have an eye for material and for worlds we think could resonate with broad audiences.” Another key element is “trusting Scooter’s gut the same way we do if we’re considering signing a musician — whether we’re going to align with a showrunner or creator on a particular project. He has really great instincts on what works, and he is extremely talent friendly.”

More TV

  • Pete Davidson Sits Out Final 'Saturday

    Pete Davidson Sits Out Final 'Saturday Night Live' Sketches of 2018

    Just hours after “Saturday Night Live” cast member Pete Davidson posted a message on social media that said he “really [didn’t] want to be on this Earth anymore,” he was absent from the final 2018 live sketches of the late-night sketch comedy show. But although Davidson did not take part in the sketches or appear [...]

  • Pete Davidson photographed by Peggy Sirota

    Pete Davidson Posts Unsettling Message, Deletes Instagram

    UPDATED: “Saturday Night Live” cast member Pete Davidson posted a disturbing message Saturday morning stating he doesn’t “want to be on this earth anymore,” then deleted his Instagram account. In the post, Davidson wrote, “I’m doing my best to stay here for you but i actually don’t know how much longer i can last. all [...]

  • Disney Channel Fires 'Andi Mack' Actor

    Disney Channel Fires 'Andi Mack' Actor Arrested for Plotting Sex With Minor

    Disney Channel has severed ties with “Andi Mack” actor Stoney Westmoreland following his arrest for allegedly trying to arrange a sexual encounter with a 13-year-old. “Stoney Westmoreland, an actor working on the series ‘Andi Mack,’ was arrested in Salt Lake City today,” a Disney Channel spokesperson said in a statement Friday. “Given the nature of [...]

  • Russian Doll

    TV News Roundup: Natasha Lyonne's 'Russian Doll' Sets Netflix Premiere Date

    On Friday’s roundup, Netflix announces the premiere date for “Russian Doll” and Benedict Cumberbatch’s “Brexit” film has a premiere date on HBO FIRST LOOKS Showtime has released a new teaser for the upcoming comedy series, “Black Monday,” which will premiere Sunday, Jan. 20 at 10 p.m. ET/PT. The series stars and is executive produced by Don [...]

  • Vanity Fair Review

    TV Review: 'Vanity Fair'

    There’s something comforting about the predictability of a period piece novel adaptation in the Masterpiece Theater tradition. Knowing the story, or even just the rhythms of the genre, there are rarely many surprises. The women will toss off witticisms and cry careful, pretty tears; the men will steel their jaws and declare their love, ideally [...]

More From Our Brands

Access exclusive content