×

Korean Talent Agency YG Seeks Southeast Asia Breakthrough

YG, the powerhouse K-pop agency that represents Psy, is opening up for business in South East Asia.

One of Korea’s top music, talent and management groups, YG is making a strategic investment of undisclosed size in Singapore-based Gushcloud, through its YG Investment arm.

YG describes Gushcloud as “an influencer marketing and entertainment company.” YG will set up its own Southeast Asian offices in the same building as Gushcloud.

The Southeast Asia region has a population of more than 640 million people, with a fast-growing mobile and digital consumer penetration. It is also a huge consumer of Korean pop culture.

“We want to export more of YG’s entertainment assets and acts into Southeast Asia. YG hopes to create more digital cross collaborations and partnerships with influencers, social media talents, entertainment companies and agencies, between Korea and Southeast Asia,” said Charlie Cho, head of YG Plus SEA (Singapore).

In addition to its core marketing business, Gushcloud Entertainment was formed in early 2017 to create influencer, celebrity or talent-led intellectual property and products. These include creating beauty and parenting content and commerce, digital video and content pieces, mobile apps, music albums, exhibitions, tours and festivals. And it operates Gushcloud Talent Agency, representing digital creators and influencers in the U.S., Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam and South Korea. Expansion into China and Japan is also in the cards.

YG also represents K-pop acts including Bigbang, iKON, and Blackpink and major screen talent including Kang Dong-won, Choi Ji-woon and Cha Seung-won. Listed on the Korean Stock Exchange, YG also has clothing and cosmetics lines.

Popular on Variety

More Biz

  • iQIYI headquarters building in Beijing

    Chinese Streamer iQIYI Squeezed by Changing Content Context

    Chinese video streaming giant iQIYI saw its losses deepen, in the April to June second quarter of its financial year. The company grew subscriptions, but was hit by rising content costs and lower advertising revenue Its parent company, Chinese search leader, Baidu saw its year on year profits drop, though it recovered from loss in [...]

  • Plume of black smoke rising from

    Universal Music Says ‘Many’ Suing Artists’ Masters Were Not Damaged in 2008 Fire

    UPDATED: Late Friday the attorneys representing Soundgarden, Steve Earle and the estates of Tom Petty and Tupac amended their lawsuit against Universal Music Group over damages to their music archives as a result of a 2008 fire. While most of the amended complaint updated details in the original document — adding information about UMG’s alleged [...]

  • Lady Gaga

    Variety Earns 14 Folio: Eddie & Ozzie Award Nominations

    Variety has received 14 Folio: Eddie & Ozzie award nominations for its coverage of the entertainment industry over the past year. The awards gala, which will take place at The Hilton Midtown in New York City on Oct. 30, celebrates publications that have demonstrated impressive investigative journalism, in addition to thoughtful digital and print design. [...]

  • Bob Bakish Joe Ianniello

    ViacomCBS Sets Board Members; Bob Bakish, Joe Ianniello New Deals Disclosed

    ViacomCBS has unveiled the 13 members of its board of directors and details of new employment contracts for president-CEO Bob Bakish and CBS chairman-CEO Joe Ianniello. The disclosure came Monday in a filing with the Securities and Exchange Commission, six days after Viacom and CBS at long last set an all-stock merger agreement valued at [...]

  • Spotify Announces Upgrades to Family Plan,

    Spotify Announces Upgrades to Family Plan, at No Charge in U.S. and U.K.

    Just days after reports emerged that Spotify is aiming to increase the price of its family plan in its home market of Scandinavia, the streaming giant announced an upgrade to the plan — with no price increase in the U.S. and U.K., where it remains at $14.99 and £15, respectively. A rep for the company [...]

  • Untold Stories Film Program

    Robert De Niro's Company Files $6 Million Suit Against Ex-Employee

    Robert De Niro’s company has filed a $6 million lawsuit against a former employee, accusing her of embezzling money and binge-watching Netflix while on the job. Canal Productions, De Niro’s loan-out company, also accuses Chase Robinson of racking up exorbitant hotel and restaurant charges and using millions of De Niro’s frequent flyer miles for her [...]

  • NEW YORK, NEW YORK - AUGUST

    Jay-Z Gets Shade From Kaepernick, Support From Cardi B as NFL Fallout Continues

    UPDATED: If anyone expected the drama surrounding Jay-Z’s deal with the NFL to calm down over the weekend, they were mistaken, as controversy and conversation continued to swirl. The situation grew even more intense late Friday when TMZ reported that Jay is looking to acquire a majority interest in an unspecified NFL team, which would [...]

More From Our Brands

Access exclusive content