×
You will be redirected back to your article in seconds

Korean Talent Agency YG Seeks Southeast Asia Breakthrough

YG, the powerhouse K-pop agency that represents Psy, is opening up for business in South East Asia.

One of Korea’s top music, talent and management groups, YG is making a strategic investment of undisclosed size in Singapore-based Gushcloud, through its YG Investment arm.

YG describes Gushcloud as “an influencer marketing and entertainment company.” YG will set up its own Southeast Asian offices in the same building as Gushcloud.

The Southeast Asia region has a population of more than 640 million people, with a fast-growing mobile and digital consumer penetration. It is also a huge consumer of Korean pop culture.

“We want to export more of YG’s entertainment assets and acts into Southeast Asia. YG hopes to create more digital cross collaborations and partnerships with influencers, social media talents, entertainment companies and agencies, between Korea and Southeast Asia,” said Charlie Cho, head of YG Plus SEA (Singapore).

In addition to its core marketing business, Gushcloud Entertainment was formed in early 2017 to create influencer, celebrity or talent-led intellectual property and products. These include creating beauty and parenting content and commerce, digital video and content pieces, mobile apps, music albums, exhibitions, tours and festivals. And it operates Gushcloud Talent Agency, representing digital creators and influencers in the U.S., Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam and South Korea. Expansion into China and Japan is also in the cards.

YG also represents K-pop acts including Bigbang, iKON, and Blackpink and major screen talent including Kang Dong-won, Choi Ji-woon and Cha Seung-won. Listed on the Korean Stock Exchange, YG also has clothing and cosmetics lines.

More Biz

  • Plume of black smoke rising from

    Lawsuit Expected Next Week in Response to Universal Music Fire

    A Los Angeles law firm representing several Universal Music recording artists affected by the 2008 fire that destroyed a huge number of master recordings is expected to file a lawsuit as early as next week. King told Variety that he expects to sue for negligence and other torts. He declined to identify his clients, saying [...]

  • Nicholas Sparks

    Nicholas Sparks Responds as LGBT Discrimination Claim Resurfaces

    Nicholas Sparks, the prolific author of romance novels, is facing renewed allegations that he discriminated against gay students at his Christian school in North Carolina. The allegations were first leveled by Saul Benjamin, the former headmaster of the Epiphany School of Global Studies, in a wrongful termination suit he filed in 2014. Benjamin’s suit alleged [...]

  • Tyler the Creator and DJ Khaled

    Inside the DJ Khaled-Tyler, the Creator Chart Battle

    The controversy surrounding the recent chart battle between DJ Khaled and Tyler the Creator — in which a bundle promoting Khaled’s album was disqualified from adding to its sales tally for the May 24 Billboard 200 album chart, allowing the No. 1 spot to go to Tyler’s “Igor” — has been a first-class problem for [...]

  • Cuba Gooding Jr. Diversity

    Cuba Gooding Jr. Charged with Misdemeanor Forcible Touching

    Actor Cuba Gooding, Jr., has been charged with a misdemeanor count of forcible touching following an incident at a nightclub, the New York Police Department said Thursday. Gooding turned himself in to NYPD detectives on Thursday, surrounded by a throng of media. Later in the day, he was arraigned in front of Judge Herb Moses. [...]

  • Contract Placeholder Business WGA ATA Agent

    CAA Challenges Writers Guild of America's Legal Standing in Packaging Fee Lawsuit

    CAA has challenged the Writers Guild of America’s legal standing for bringing forth the lawsuit against Hollywood’s four largest talent agencies over the issue of packaging fees. CAA’s latest legal response to the suit filed by the WGA in Los Angeles Superior Court in April asserts that the guild does not have the right to [...]

More From Our Brands

Access exclusive content