NBC’s “This Is Us” and CBS’ “Bull” held up well in their second outings on Tuesday.
The high-profile freshman dramas were down from last week’s premieres, as to be expected, but held on to enough of their premiere crowds to be encouraging to NBC and CBS. Most important, both shows are improving their respective time slots year-over-year in the adults 18-49 demo.
“This Is Us” delivered a 2.6 18-49 demo rating and 8.8 million viewers, down from the 2.8 demo score and 10 million viewers who turned out for last week’s 10 p.m. premiere. At 9 p.m., “Bull” delivered a 1.9 demo and 13.6 million viewers, compared to a 2.2 and 15.5 million last week.
“This Is Us” in particular saw big demo gains for its premiere episode in the L3 ratings, so that number is expected to plump up with delayed viewing. CBS is projecting “Bull” will spike to a 2.9 rating and 16.7 million viewers in the L7 ratings after seven days of live viewing is factored in.
Elsewhere, Fox’s 9 p.m. drama “Scream Queens” (0.8 in 18-49, 1.7 million viewers) had a tough second week with double-digit declines from the previous week. The show in its first season proved to be a stronger performer in non-linear platforms than in live airings, given its younger audience. ABC’s 10 p.m. “Marvel’s Agents of SHIELD” (0.9, 3.2 million) was also in weak territory although L3s for the premiere underscore that the show is generating fully half of its audience from delayed viewing.
NBC won the night in adults 18-49 with a 3.0 thanks to “The Voice” (3.2, 11.9 million) and “This Is Us” and was No. 2 in viewers with 10.8 million. CBS led in total viewers with 13.1 million average and was No. 2 in 18-49 (1.8).
(Pictured: “This Is Us”)