TV Ratings: ‘This Is Us’ Is a Real, Live Hit

“This Is Us” is looking more and more like one of the few genuine hits to come out of the broadcast season. In preliminary Nielsen ratings for Tuesday night, the freshman NBC drama drew a 2.8 rating in the advertiser-coveted 18-49 demographic, managing to actually build on its “The Voice” lead-in in the demo.

Even rarer in these days of vanishing Gen Y viewers, “This Is Us” scored a 2.0 rating in the 18-34 demo, half a point higher than “The Voice” and more than double just about everything else in that age range.

In total viewers, “This Is Us” had an average audience of 9.8 million. That’s lower than the total audience of time slot competitor “Bull” over on CBS (12.97 million), but a massive 75% bigger draw in the 18-49 demo (1.6).

Also on NBC: At 10 p.m., “Chicago Fire” returned for its fifth season with a 1.8 demo rating and 7.5 million viewers, up two tenths in the demo from its finale in May. “The Voice” at 8 p.m. pulled in a 2.5 in the demo and 10.64 million viewers overall.

So what explains the “This Is Us” windfall? One possibility: Previous episodes have followed two-hour installments of “The Voice,” airing at 10 p.m., which has been something of a dead zone for all networks for years, now. While you run the risk of losing audience with any schedule change, moving the show back an hour could have been just the boost it needed.

Shows that follow “The Voice” tend to hold up decently as long as their lead-in performs, sagging when it does in the middle of the season, after the Blind Auditions conclude. “This Is Us” appears to be bucking that trend.

Elsewhere on the guide:

CBS’s other new installment on Tuesday was “NCIS” at 8 p.m., which held fairly steady from last week with a 1.7 demo rating and 14.48 million total viewers.

ABC’s Tuesday comedy block premiered to moderate success. “The Middle” returned with a 1.7 in the demo and 6.6 million viewers; new comedy “American Housewife” actually built on that in the demo with a 1.8 (6.49 million viewers). “Fresh Off the Boat” went to Taiwan for its premiere and came back with a 1.5 in the demo and 4.96 million viewers. “The Real O’Neals” started its second season with a 1.2 demo and 3.76 million viewers. And “Agents of S.H.I.E.L.D.” garnered a .9 in the demo and 2.82 million viewers, more or less matching its last episode in the demo and ticking down slightly in total viewers.

Fox had a rough night, with “Brooklyn Nine-Nine” and “New Girl” not seeing any lift from their crossover episodes—both were down a tenth from last week, to a .9 in the demo. “Brooklyn” had 2.1 million total viewers; “New Girl” had 1.96 million. “Scream Queens” matched its low of a .7 demo rating and was off a bit in total viewers, with 1.64 (compared to 1.7).

The CW’s “The Flash” and “No Tomorrow” both dipped from last week. “The Flash” still drew a 1.0 in the demo and 2.75 million viewers, out-drawing Fox in the hour. “No Tomorrow,” though, lost half its demo audience from its premiere last week, weighing in with a .3 and just 843,000 total viewers.

2016 Fall TV Schedule: Find Out Which Shows Premiere in October

Popular on Variety

More TV

  • TV News Roundup: Netflix Drops Trailer

    TV News Roundup: Netflix Drops Trailer for Ryan Murphy's 'The Politician' (Watch)

    In today’s TV news roundup, Netflix has drops the first trailer for “The Politician,” and “Killing Eve” adds two to its cast for season 3.  CASTING Harriet Walter and Danny Sapani, both alums of “The Crown,” are set to join the cast of “Killing Eve” for its third season. British writer Suzanne Heathcote, whose past credits include [...]

  • Lady Gaga

    Variety Earns 14 Folio: Eddie & Ozzie Award Nominations

    Variety has received 14 Folio: Eddie & Ozzie award nominations for its coverage of the entertainment industry over the past year. The awards gala, which will take place at The Hilton Midtown in New York City on Oct. 30, celebrates publications that have demonstrated impressive investigative journalism, in addition to thoughtful digital and print design. [...]

  • Disneyland

    Disney Shares Slip Amid Reported Whistleblower Allegations of Inflated Revenue

    Sandra Kuba, a former senior financial analyst for Disney’s revenue operations unit, says she has filed a series of whistleblower tips with the U.S. Securities and Exchange Commission, alleging that the entertainment conglomerate repeatedly and systematically overstated its revenue for years, according to a MarketWatch report, by as much as $6 billion in a single [...]

  • Bob Bakish Joe Ianniello

    ViacomCBS Sets Board Members; Bob Bakish, Joe Ianniello New Deals Disclosed

    ViacomCBS has unveiled the 13 members of its board of directors and details of new employment contracts for president-CEO Bob Bakish and CBS chairman-CEO Joe Ianniello. The disclosure came Monday in a filing with the Securities and Exchange Commission, six days after Viacom and CBS at long last set an all-stock merger agreement valued at [...]

  • Carrie Underwood, left, and Reba McEntire

    CMAs Make Hosting Change: Brad Paisley Exits, Dolly Parton and Reba McEntire Are In

    The CMA Awards have had the most consistent hosting situation of any music awards show in television, but 11 years after installing Brad Paisley and Carrie Underwood as the reliable faces of the telecast, even ABC and the Country Music Association have decided it’s time for a switch. Come Nov. 13, Underwood will return for [...]

  • Ava Max iHeartRadio Wango Tango, Portraits,

    Megan Thee Stallion, CNCO, Ava Max to Perform at VMAs Pre-show

    CNCO, Megan Thee Stallion and “Sweet but Psycho” singer Ava Max (pictured) have been added to the performer lineup at this year’s MTV Video Music Awards. The three will take the stage during the VMAs’ red carpet pre-show, hosted by Terrence J and Nessa. Zara Larsson will join the two hosts as a special correspondent. [...]

More From Our Brands

Access exclusive content