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TV Ratings: NFL Dominates Thursday for NBC

The 2016 NFL Season kicked off Thursday night with a Super Bowl rematch between the Denver Broncos and Carolina Panthers, which earned a 16.5 overnight rating and 29 share in metered markets — down from last year’s 17.7/30 score for the season opener between the Pittsburgh Steelers and New England Patriots, but still dominant.

In fast nationals, NBC’s 8 p.m. pre-game “Kickoff Special” scored a 5.4 rating in adults 18-49 and 15.5 million viewers, while the game nabbed a whopping 8.5 rating in adults 18-49 before adjustments, and 23.3 million viewers. The other networks wisely stayed out of NBC’s way with a night of repeats, except for CBS’ “Big Brother,” which notched a 1.7 rating in the demo and 5.5 million viewers, and The CW’s “Beauty and the Beast,” which managed a 0.2 rating and 0.7 million viewers at 9 p.m.

Network averages for the night saw NBC earn a 8.0 rating in adults 18-49 and 22 million viewers overall, followed by CBS with a 1.1 score and 4.7 million viewers, ABC with a 0.6 rating and 3.5 million, Fox with a 0.5 rating and 2.2 million viewers, and The CW with a 0.2 and 0.7 million viewers.

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