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TV Ratings: ‘Macy’s 4th of July Fireworks Spectacular’ Pops for NBC

NBC’s coverage of “Macy’s 4th of July Fireworks Spectacular” gave the Peacock plenty of bang for its buck on Monday night, with the two-hour special earning a 1.5 rating in the adults 18-49 demographic from 8-10 p.m. and 7 million viewers, followed by a repeat that scored a 1.1 in the demo and an additional 4.6 million watchers — placing both airings higher than any primetime competition. The telecast was up 50%  in ratings versus last year’s Saturday airing of the fireworks, hitting a three-year high.

CBS’ rival “Boston Pops Fireworks Spectacular” notched a 0.8 rating from 9-11 p.m. and 4.7 million viewers, while Fox’s finale of “Houdini and Doyle” earned a 0.4 and 1.8 million viewers at 9 p.m. The night’s only other original, ABC’s “Mistresses,” was down a two-tenths from last week’s outing with a 0.5 rating and 2.5 million viewers at 10 p.m.

NBC averaged a 1.4 rating in adults 18-49 and 6.3 million viewers overall, with CBS following with a 0.7 score and 4.3 million viewers for the night. ABC earned a 0.5 demo score and 2.5 million viewers, with Fox scoring a 0.4 rating and 1.8 million, and CW bringing up the rear with a 0.2 and 0.7 million viewers.

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