NBC’s second attempt at “Red Nose Day,” an annual fundraising institution in the U.K., failed to set the ratings alight on Thursday night — but the charity telethon did raise $31.5 million for charities in the U.S. and overseas, earning $10 million more than last year.
The special drew a 0.6 in the adults 18-49 demo and 2.2 million viewers, versus last year’s 0.8 score and 3.2 million viewers.
It was a quiet night overall; CBS beat the competition with a lineup of repeats that earned the Eye an average of 5 million viewers and a 0.9 in the demo.
ABC came in second with an average 0.8 rating and 4.3 million viewers, with the season premiere of “500 Questions” nabbing around 5 million viewers and a 0.9 rating in its 8-10 p.m. slot, followed by comedy repeats.
Fox scored a 0.7 rating overall with an average of 3.2 million viewers, bowing new episodes of “Bones” (0.8 rating, 4.5 million viewers) and “American Grit” (0.5 in adults 18-49, 1.8 million viewers), while the CW aired two repeats of “The Flash” for an average nightly rating of 0.3.