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Robert E. Short, former Procter & Gamble Productions executive and grandfather of Marvel Studios president Kevin Feige, died on July 25 in Sarasota, Fla. He was 95.

During his 34-year tenure at P&G, the production company developed shows such as “The Dick Van Dyke Show,” “The Rifleman,” “The Rebel” and “Car 54 Where Are You?” Short’s contributions to daytime television include “Search For Tomorrow,” “Guiding Light,” “As The World Turns,” “The Edge of Night” and “Another World.” He was awarded an Emmy Award for Lifetime Achievement for distinguished service to television in 1983.

Born in Cincinnati, Short served in the U.S. Army Signal Corps Photographic Service during WWII in European and Pacific theaters. He joined P&G after graduating Phi Beta Kappa from Cornell University in 1949.

Besides Feige, Short is survived by his wife Linda; his children Maralyn, David and Austin; his grandchildren Lauren, Alan, Robin, Tommy, Andrew and Jen; and his great-grandchildren Ella, Erik, Ali and Leyla.

A guest book has been created to honor Short’s life. Donations may be made in honor of Short to Map International or Bread For The World.