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Vice Media has announced a series of executive hires to its lifestyle and entertainment television network Viceland, bolstering its creative and production capabilities ahead of the channel’s U.K. launch in September.

Debi Roach has joined the company as vice president of TV production EMEA, Cam Levin as vice president of brand EMEA and Dan Louw has been appointed as vice president of development U.K.

Roach boasts a career that spans 20 years, overseeing a raft of multi-award winning productions for leading terrestrial and digital broadcasters across entertainment, scripted comedy and factual entertainment, with credits including U.K. laffers “Peep Show” and “Fresh Meat” in addition to magician Derren Brown’s series and specials. In the newly-created role, Roach will be responsible for overseeing all production output for the channel across the region, including a slate of brand new VICE produced U.K. programming.

Award-winning creative director Cam Levin brings a wealth of experience across integrated advertising and entertainment from his time at MTV International and Sky U.K. In his new role at Viceland, he will oversee audience, platform and social growth strategy as well as innovating the channel’s creative billing.

Dan Louw joins from the BBC where he was a former head of development in the BBC documentaries department. There he oversaw a slate including Louis Theroux docs, “The Met” and BAFTA winners “Life and Death Row” and “Don’t Take My Baby.”

News of the appointments follows the announcement in April that former Discovery Networks executive Arjan Hoekstra joined Viceland as general manager EMEA.

“As we develop and grow Viceland into an international operation across the region, we are assembling a world class team based out of our London studio,” said Hoekstra in a statement. “Debi, Cam and Dan all bring extremely diverse but rich experiences across their respected fields.”

Viceland launched in the U.S. and Canada in February 2016 and is skedded to launch in Blighty in September and in France at the end of 2016 in partnership with Canal+.