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TV Ratings: Teen Choice Awards Sink on Fox, PGA Championship Rises on CBS

The fireworks of the Republican and Democratic National Conventions are over, meaning a return to ratings normalcy. ABC and CBS are currently tied for a win in the advertiser-coveted 18-49 demographic, each with a 1.1 rating, while ABC leads slightly with total viewers on the night (5.85 million vs. 5.64 million).

“Normalcy” in the world of TV ratings is, of course, a relative term. Because of lengthy overrun from the PGA Championship Sunday evening, CBS’ preliminary ratings should be taken with a grain of salt before final numbers come in later this afternoon; the Eye’s entire schedule was pushed back by 40 minutes.

The Championship brought in 8.73 million total viewers from 7 p.m. to 7:30, with a 1.3 rating in the demo, up from 2015’s 1.2 and 6.68 million. From 7:30 p.m. to 8:30 p.m., the last 10 minutes of the PGA Championship and the first 50 minutes of “60 Minutes” notched a 1.2 demo rating and 7.59 million viewers. “Big Brother” weighed in with a 1.6 and 5.93 million viewers. Political satire “BrainDead” came in with a 0.5 demo rating and 2.75 million viewers, up from last week’s preliminary 0.3 demo and 2.26 million.

The Teen Choice Awards — not to be confused with the other TCA currently occurring in Los Angeles — on Fox drew a mere 1.84 million viewers and a 0.6 demo rating. That’s a not-so-great 29.5% drop in total audience from the show’s preliminary ratings last year, and a 25% drop in the 18-49 demo, likely reflecting the fact that most teens would probably choose to watch this kind of awards ceremony on Snapchat. (The Teen Choice Awards’ Snapchat Live Story, perhaps somewhat ironically, lived on the app’s main screen next to the Live Story for the PGA Championship, a TV event that generally only sees 4% of its viewership come from those ages 2-17.)

ABC’s Sunday Fun and Games block continues to do well. “Celebrity Family Feud” came in with 7.2 million and a 1.4 demo rating. “The $100,000 Pyramid” brought in 6.48 million and a 1.2, down a couple tenths from last week, as “Match Game” held steady with 5.44 million and a 1.1.

NBC had a new “Dateline” at 7 p.m. that came in with a 0.6 demo rating and 4.28 million viewers, followed by a repeat of “Hollywood Game Night” (0.5 demo, 1.88 million) and a two-hour repeat of “American Ninja Warrior” (0.8 and 2.55 million).

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