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TV Ratings: Simone Biles Powers Rio Olympics Coverage on NBC

Simone Biles Olympics ratings
Dave Shopland/BPI/REX/Shutterstock

U.S. gymnast Simone Biles won gold Thursday and drove NBC to its second highest rated night of 2016 Summer Olympics coverage.

For the fifth night of competition in Rio, NBC drew an 8.9 rating among adults 18-49, according to Nielsen overnight numbers, up 16% from Wednesday night but down 25% from the equivalent night in the 2012 London games. Thursday night’s Rio coverage drew 31.4 million total viewers, up 16% from Wednesday night and down 15% from London.

Thursday night featured U.S. gymnast Simone Biles’ gold-medal victory in the women’s gymnastics individual all-around competition. American Aly Raisman won silver in the competition, with Russian Aliya Mustafina taking bronze. NBC also featured coverage of Michael Phelps’ gold medal performance in swimming’s men’s 200-meter individual medley.

NBC’s top rated night so far from Rio was Tuesday, when Biles and her U.S. teammates won the women’s team all around competition.

Elsewhere on broadcast, CBS’ “Big Brother” drew a 1.8 demo rating, down one tenth of a point from last week. The network averaging a 1.3 rating and 5 share. ABC and Fox each averaged a 0.6 / 2 with reruns. The CW’s “Beauty and the Beast” drew a 0.3, up one tenth. The CW averaged a 0.3 / 1.

Standout Athletes of the 2016 Rio Olympics