UPDATED: The Seattle Seahawks are a generally reliable TV draw. Put them against the Los Angeles Rams, though, and the average audience apparently finds something else to do.
The Seahawks’ pummeling of the relocated Rams (24-3) on “Thursday Night Football” drew an average total audience of 14.65 million viewers, and a 4.3 rating in the advertiser-coveted 18-49 demographic across NBC and NFL Network. That’s hardly the lowest audience this season for a “TNF” game that aired on a broadcast net — Week 5’s Cardinals-49ers game takes that title — but it underscores the importance of teams with large inherent fanbases.
The game put up a 10.1 household rating on NBC and NFL Network in Nielsen’s metered market overnights, far below even last week’s Kansas City Chiefs-Oakland Raiders game, which drew an 11.8 in the overnights. The week before that, a Cowboys-Vikings match-up pulled in a 14.1 rating.
The top 10 local markets for football games generally include the two that are geographically closest to the teams’ home turf. But while Seattle pulled its weight, with a 40.1 household rating, Los Angeles was nowhere to be found in the top 10. This happens sometimes with big cities, but is especially amusing in this case, given the sturm und drang over which NFL franchises would get to move to SoCal.
Elsewhere on the channel guide, in Nielsen’s preliminary ratings:
CBS’ comedies all saw lifts from previous weeks. “The Big Bang Theory” ticked up to a 3.3 rating in the advertiser-coveted 18-49 demographic and drew an average audience of 15.771 million. “The Great Indoors” consequently grew to a 1.7 in the demo and 8.33 million viewers. “Mom” ticked up to a 1.5 and 8.18 million. “Life in Pieces” was up to a 1.3 in the demo and 6.89 million viewers. “Pure Genius” dipped a little to a 0.9 and 5.51 million viewers.
ABC’s holiday programming streak continued. Two “Disney Prep & Landing” specials each notched a 0.8 in the demo and 3.79 million and 3.26 million viewers, respectively. “The Great American Baking Show” came in with a 0.8 and 3.64 million viewers. A holiday edition of “What Would You Do?” drew a 0.7 and 2.97 million viewers.
The CW aired an iHeartRadio Jingle Ball special (0.4 demo rating, 1.1 million viewers), and Fox was in repeats.
As a reminder, many scripted series see lifts of 50% or more once viewing within three and seven days is counted. However, most of those gains don’t translate to the ratings networks guarantee advertisers.