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TV Ratings: Rio Olympics Slide Back Down

Without the star power of the U.S. women’s gymnastics team, NBC’s coverage of the 2012 Summer Olympics was down sharply in the fifth night of competition from Rio de Janeiro.

Overall, NBC’s evening telecast drew and 8.9 rating among adults 18-49, according to Nielsen overnight numbers. But in the primetime hours of 8-11 p.m., drew a 7.6 rating and 27 share — down 23% from the equivalent night in London four years ago and from Tuesday night, when the U.S. women’s gymnastics team, led by Simone Biles, won the gold medal in the all-around competition.

In total viewers, NBC drew 26.1 million total viewers in primetime, down 15% from 2012 and down 22% from Tuesday night.

NBC reported that the total number of live streaming minutes for the Olympics topped 1 billion Wednesday night.

Elsewhere on broadcast, “Big Brother” drew a 1.8 demo rating and “American Gothic” drew a 0.4, with CBS averaging a 0.9 rating and 3 share on the night.

The CW’s “Penn & Teller: Fool Us” and “Whose Line Is It Anyway” each averaged a 0.4 rating and 2 share. ABC and Fox each averaged a 0.6 / 2 with reruns.

Standout Athletes of the 2016 Rio Olympics

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