×
You will be redirected back to your article in seconds

TV Ratings: Olympics Viewership Soars for Michael Phelps’ Final Event

UPDATED: Viewership of NBC’s Olympics coverage soared on Saturday as fans turned out for what might have been Michael Phelps’ final outing in an Olympic competition.

The swimmer, who now holds the all-time Olympic record for most individual gold medals with 13, helped Team USA take the gold in the men’s 100-meter relay, adding a 23rd overall gold medal to Phelps’ trophy case. Phelps, 31, has not confirmed whether he intends to compete in the 2020 summer games.

Viewership of NBC’s primetime coverage of the Rio games spiked to 25.5 million viewers, or a 16.4 household rating and 30 share, up more than a full point from the 15.5 household average for the games to date.

The crowd peaked at 32.7 million viewers, or a 20.4/36 household rating, from 10-10:15 p.m. ET, when Phelps was in the pool.

NBC’s total audience delivery rating encompassing NBC, cable and streaming viewing, reached 26.8 million for Saturday, which was still down from the comparable night at the 2012 London Olympics (28 million).

Phelps’ swan song (at least for Rio) also drove a spike in streaming viewing. NBC’s Olympics streaming sites have served up 2 billion streaming minutes since the games began — a big jump from the 1.5 billion minutes NBC reported on Saturday.

The top local markets for NBC’s primetime coverage were: Norfolk, Va. (18.4/31), Indianapolis (18.1/31), Denver (18.0/40), Ft. Myers, Fla. (18.0/30) and Columbus, Ohio (17.7/31).

Standout Athletes of the 2016 Rio Olympics

More TV

  • Ariana Grande Olivia Munn Michael Che

    Celebrities vs. Critics: Why This Battle Has No Winners (Column)

    When actor Olivia Munn tweeted a “short essay on…ugly behaviors” late Wednesday night, she insisted that a blog had been unfairly maligning her for years. She wrote that she wanted to confront the idea that baseless critiques, particularly those aimed at women, are never okay no matter how famous the target may be. On the [...]

  • ‘Peaky Blinders’ Virtual Reality Game in

    ‘Peaky Blinders’ Virtual Reality Game Will Pitch Players Into the Action

    “Peaky Blinders” fans will be able to join the gang – virtually – in a new VR game that will allow players to interact with characters from the hit series. Start-up immersive studio Maze Theory teamed with the show’s producers and is making the game, which will launch in 2020. Artificial intelligence technology means characters [...]

  • TV News Roundup: HBO's 'Deadwood: The

    TV News Roundup: HBO Releases 'Deadwood: The Movie' Trailer

    In today’s TV news roundup, HBO released the trailer for the “Deadwood” film, and CNN announced a premiere date for “Apollo 11.”  DATES The documentary “Apollo 11” from director/producer Todd Douglas Miller will premiere on CNN Sunday, June 23 at 9 p.m. Using only archival sources, the film captures NASA’s 1969 Apollo 11 mission. FIRST [...]

  • shannon ryan

    Shannon Ryan Joins Disney TV, ABC as Marketing Chief

    Former Fox Television chief marketing officer Shannon Ryan has been tapped as the new president of marketing for ABC Entertainment and Disney Television Studios. The announcement was made by Karey Burke, president of ABC Entertainment, and Craig Hunegs, president of Disney Television Studios, to whom she will report. Rumours had been circling for a while [...]

  • Dan Lin's Rideback, MRC Announce Writers

    Dan Lin's Rideback, MRC Announce First Class of Writers and Mentors for TV Incubator

    Rideback, Dan Lin’s production company, and MRC have announced the inaugural class of writers and mentors for their TV incubator.  The new TV writers residency program, which was launched in February, offers a paid, eight-month residency program to a group of writers who have each previously been staffed on series and want to create their [...]

  • CBS Viacom

    CBS and Viacom Move Closer to Merger Talks

    The CBS Corp. board of directors is moving closer to initiating acquisition discussions with Viacom, according to multiple sources close to the situation. The move has been expected for months, although there may still be obstacles on the road to a reunion for the two sides of the Redstone media empire. Price could still be [...]

  • Santa Fe Studios Netflix

    Santa Fe Studios Competes With Other New Mexico Stages for Streaming Business

    Albuquerque Studios entered the spotlight last October when it was purchased by Netflix. While the complex is clearly the jewel in the crown of New Mexico’s production infrastructure, with eight soundstages totaling 132,000 square feet, 100,000 square feet of production offices, a large backlot and support space, it’s not the only modern studio facility in [...]

More From Our Brands

Access exclusive content