Simone Biles’ quest for a fourth gold medal and men’s beach volleyball drove viewership of NBC’s Monday night Olympics coverage.
NBC’s primetime lineup reached a 16.4 household rating and 27 share and 8.1 in adults 18-49, above the average for the Rio games to date of a 15.6 household mark. Fast nationals estimate NBC’s audience around a 6.9 rating in adults 18-49 and 23.9 million viewers. Monday’s events included star gymnast Biles competing on the balance beam, but a stumble left her with a bronze win.
Tuesday marks the eleventh day of summer games completion in Rio de Janeiro, with five more to go until the closing ceremony on Aug. 21.
Top local markets for NBC on Monday night were: Salt Lake City (20.6/39), Austin,Texas (19.9/34), Denver (19.6/37), St. Louis (19.4/30) and Minneapolis (18.3/33).
Elsewhere, ABC’s “Bachelor in Paradise” is proving resilient against NBC’s Olympics coverage — with the rest of broadcast in reruns, the “Bachelor” spinoff notched a 1.3 rating in adults 18-49 and 4.7 million viewers overall from 8-10 p.m., down just a tick from last week’s score in the fast nationals. It was followed by an original episode of “Mistresses” which scored a 0.5 rating and 2.2 million viewers, which was up from last week’s total.