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TV Ratings: Olympics Closing Ceremony Viewership Down Sharply From London 2012

NBC’s coverage of the 2016 summer Olympics ended on a low note Sunday with viewership of the closing ceremony down sharply from the London games four years ago.

Preliminary Nielsen estimates (subject to revision later today) indicate that about 15 million viewers turned out for the last lap of the Rio games in primetime on NBC. The 8.8 household rating/16 share was down markedly from the 17.0/27 posted in 2012 for the wrap of the London summer games. In 2012, NBC said the 31 million viewers that watched the London closer was the highest turnout for a summer Olympics finale in 36 years.

NBC was able to channel Sunday’s Olympic audience into good sampling for a special episode of “The Voice: Blind Auditions,” which ended up with 10.4 million viewers and 2.7 rating/10 share in the adults 18-49 demo.

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