Last night’s Chiefs-Raiders battle drew an 11.8 household rating for NBC in Nielsen’s metered market overnights, down quite a bit from last week’s Cowboys-Eagles game (14.1), but up quite a bit over Nov. 18’s Saints-Panthers game (9.8) and about 13% higher than the five-game average for CBS’ “Thursday Night Football” package. CBS’ package, it should be noted, aired during the height of election cycle mania.
From 8:30 to 11 p.m., the game, in which the Chiefs beat the Raiders 21-13, pulled in 12.15 million viewers and a 3.7 rating in the advertiser-coveted 18-49 demographic.
The night was relatively quiet otherwise.
Leading out of a “Big Bang Theory” repeat, “The Great Indoors” ticked up slightly to a 1.5 in the demo and 7.33 million viewers. “Mom” came in with a 1.4 and 7.47 million viewers. “Life in Pieces” stayed low with a 1.2 and 6.37 million viewers. “Pure Genius” ticked up to a 1.0 and 5.64 million viewers.
ABC aired a couple holiday special repeats (“Toy Story That Time Forgot” and “Shrek the Halls”) before a new “The Great American Baking Show,” which drew a 0.9 in the demo and 4.22 million viewers. “Notorious” finished its season (and likely series) with a 0.5 and 2.59 million viewers.
Like the rest of The CW’s DC lineup, “DC’s Legends of Tomorrow” fell from its crossover-inflated high last week, but came in around its usual rating with a 0.7 in the demo and 1.97 million viewers. “Supernatural” drew a 0.6 and 1.738 million viewers.
As a reminder, many of these series will see lifts of 50% or more once viewing within three and seven days is counted. However, most of those gains won’t translate to the ratings guarantees networks make advertisers.