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TV News Roundup: ‘Shark Week’ Goes Virtual Reality, History’s ‘Knightfall’ Adds to Cast

The Paley Center will debut a virtual reality exhibit for Discovery’s “Shark Week,” History Channel has announced the cast for their new drama series “Knightfall,” and executives are on the move at CBS, 20th Century Fox and others.

EVENTS

The Paley Center for Media will present a free virtual reality exhibit in conjunction with Discovery Channel’s Shark Week.” The exhibit will be open to the public beginning Sunday, June 26, 2016, at the Paley Center’s Los Angeles location, and will run through Sunday, July 3, 2016. The special VR exhibit, equipped with Samsung headsets, will give shark fans a jaw-dropping experience that features multiple virtual reality experiences for visitors to explore and immerse themselves in the popular summer television event. The exhibit hours are Wednesdays to Sundays from 12 p.m. to 5 p.m.

“Shark Week is committed to spotlighting the importance of shark conservation and creating thrilling content using the most innovative and cutting edge technology,” said Rich Ross, Group President, Discovery Channel, Animal Planet and Science Channel. “This is ‘Shark Week’s’ 28th anniversary, but our first year providing a virtual reality ‘Shark Week’ experience. It is the perfect opportunity to join forces with The Paley Center for Media to showcase the technology and transport our fans into all the shark action.”

CASTING

History Channel has announced additional casting for new scripted drama series Knightfall,” which chronicles the Knights Templar and the quest for The Holy Grail. Joining previously cast lead Tom Cullen are Bobby Schofield, Sabrina Bartlett Julian Ovenden, Sarah-Sofie Boussnina, Padraic Delaney, Simon Merrells and Olivia Ross. Dominic Minghella will serve as executive producer and showrunner. The 10-episode series is also executive produced by Jeremy Renner, who is expected to guest star.

GREENLIGHTS

Up has greenlit its second scripted series, “Date My Dad.” This is the first show produced under the network’s new brand and program direction. “Date My Dad” is the story of a single dad raising his three daughters who make it their mission to get him back into the dating scene. The 10-episode series is set to premiere late Spring 2017 on Up.

EXECUTIVES

CBS has appointed Susan Lundgren as their Senior Vice President of Communications for CBS Interactive. She will report directly to Jim Lanzone, Chief Digital Officer of CBS Corporation and CEO of CBS Interactive, and Gil Schwartz, Senior Executive Vice President and Chief Communications Officer of CBS Corporation. Lundgren was previously Vice President of Communications for CBS Interactive. She will now oversee oversee all external and internal communications and public relations efforts for CBS Interactive and its portfolio of digital brands, including CBS.com, CBSNews.com, CBSSports.com, CNET, GameSpot, and TVGuide.com.

PromaxBDA, the TV marketing and promotion trade association, has named eight new board members: Freeform’s Nigel Cox-Hagan; Refinery29’s Amy Emmerich, Sinclair Broadcast Group’s Dana Feldman, FX Networks’ Stephanie Gibbons, Facebook’s Sibyl Goldman, HBO’s Lucinda Martinez, TruTV’s Puja Zohra and Comcast’s John Young. PromaxBDA is hosting its annual conference this week in New York City.

Veteran marketing exec Amanda Hellman has joined Kovert Creative in its New York office, focusing on expanding the WME-IMG-based company’s digital services. Kovert was formed last year by PMK-BNC alums Lewis Kay and Joseph Assad.

Endemol Shine North America has added three execs to its Los Angeles-based legal and business affairs team. Michael Gifford, previously with Viacom, signs on as senior VP of business and legal affairs. Ed Prince and Marjorie Williams have been named VPs of business and legal affairs.

Mark Kern has returned to Hallmark Channel parent Crown Media as senior VP of corporate communications and media relations. Kern previously headed communications for the company in 2009 and 2010. He’s also held posts at Fox and Discovery Communications.

20th Century Fox has added business affairs executive Joshua Sussman to their roster. Sussman will act as Senior Vice President of Business Affairs.

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