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In today’s round-up, Lifetime is developing an original movie based on the Flint, Mich., water crisis and AMC is hosting a social-media campaign that will offer four select cities a preview screening of the “Preacher” pilot.

DEVELOPMENT:

Lifetime is developing a TV movie centered on the drinking water contamination incident that occurred in Flint, Michigan. The water issue, which began in April 2014 after the city changed its water source, is recognized as one of the country’s worst water-involved breaches.

The Lifetime original movie will document the events that led up to the crisis and will reportedly cover the politics behind the issue and the contamination’s impact on the town’s residents. Sony Pictures Television is attached to produce alongside “The Wiz Live!” alums Craig Zadan and Neil Meron. Indie writer-director Barbara Stepansky will pen the teleplay. The development was first reported by Deadline.

PREVIEW:

In advance of its May 22 premiere date, AMC is offering pop-up screenings of “Preacher’s” pilot episode in four select cities. The cabler is asking fans to use the social-media hashtag #PreacherFanScreenings to post photos, videos and comments explaining why their hometown is deserving of an exclusive screening. The screenings will be held in the selected cities on April 30, May 7, May 15 and May 21.

The supernatural drama, which is based on a popular comic book series by Garth Ennis and Steve Dillon, premiered to great reception at SXSW last month. Seth Rogen and Evan Goldberg exec produce the series, which follows a West Texas preacher (Dominic Cooper) in the aftermath of a mysterious supernatural encounter.

EXECUTIVE:

In a series of new hires and promotions, 51 Minds Entertainment has named Chris Kinsella as its senior VP of development and Jessica Bofshever as its VP of development.

A five-year 51 Minds employee, Kinsella was promoted from his former position of VP of development and has contributed to hits such as “Sisterhood of Hip Hop” and “Broken Skull Challenge.” Formerly the director of development, Bofshever has developed series including “She Got Game” and the recently rebranded “Redneck Island: Battle at the Lake.”

The Endemol Shine subsidiary’s other appointment announcements include Andrew Jacobson as head of branded entertainment and Tricia Biggio, a 51 Minds newbie, as VP of current productions.