Michael Bloom has left IMG to join TBS and TNT as senior vice president, unscripted series and specials. In his new role, Bloom will  oversee creative development and production of unscripted content for TBS and TNT. He will report to TBS and TNT president Kevin Reilly.

“We have ambitions to inject some different thinking in the unscripted arena,” said Reilly. “I’ve known and worked with Michael for years and I’m looking forward to what comes from having his tremendous energy and relationships aimed at that target.”

Bloom takes over for David Eilenberg, who left Turner Broadcasting in March to become president of ITV Entertainment.

Bloom was key in developing “eLeague,” an e-sports co-venture between Turner and WME-IMG, which will premiere its first television competition Friday on TBS. He most recently served as senior vice president of IMG’s Original Content group.

Prior to joining IMG, Bloom worked with AMC as a development consultant, helping to develop that network’s first unscripted series “The Talking Dead” and “Comic Book Men.” He previously served as senior vice president, original programming for Fox Sports Media, and helped launch Fox Sports 1 in 2011.

He began his career in 1990 at MTV, where he focused on creating on-air and off-air marketing opportunities for advertisers.