NBC is banking on the workplace comedy to be the cornerstone of its next generation of comedies. The Universal TV series, toplined by America Ferrera and Ben Feldman, gained critical momentum after its midseason bow last season.
“We’re very proud of ‘Superstore’ and we were so happy to see fantastic viewing levels with the preview during the Olympics (last month) as well as last night’s ratings in its new Thursday anchor time period,” said NBC Entertainment president Jennifer Salke.
“Superstore’s” second season premiere opened to 5.5 million viewers and a 1.5 rating/6 share in adults 18-49 in the 8 p.m. lead-off slot, according to Nielsen’s final live-plus-same-day nationals for Thursday. By the standards of NBC’s recent track record with comedies, that was a credible showing, particularly against “Thursday Night Football” competition on CBS. “Superstore’s” audience will likely grow in Nielsen’s L3 and L7 ratings. In live-same-day, “Superstore” marked NBC’s highest 18-49 score for a Thursday comedy in nearly three years.
“Superstore” benefited from sampling that NBC engineered with the airing of an episode on Aug. 19 on the heels of its summer Olympics coverage. In L7, that sneak peek of season two grabbed 11.1 million viewers and 3.7 adults 18-49 rating.
“Superstore” was created by Justin Spitzer who is showrunner and exec producer along with Ruben Fleischer, David Bernad, Gabe Miller and Jonathan Green.