×

Super Bowl 50 Ratings: CBS Delivers Second Highest Overnights Ever

Sunday’s telecast of the Denver Broncos’ 24-10 victory over the Carolina Panthers on CBS has delivered the second highest overnight rating on record for the Super Bowl — behind only last year.

According to Nielsen, Super Bowl 50 averaged a 49.0 household rating/73 share in the 56 metered markets across the country, peaking with a 51.0/73 for the final 15 minutes (10-10:15 p.m. ET). The game was neither a thing of beauty nor a nail-biter in the closing seconds, but the late uptick in the ratings suggests viewers wanted to witness the coronation of Peyton Manning in what is likely to be his final game as an NFL quarterback.

Last year’s game on NBC between the New England Patriots and Seattle Seahawks averaged a 49.7 household rating in the overnights, which translated into an all-time record national audience of 114.4 million viewers.

Nielsen will issue total-viewer estimates for the game and post-game programs later today. The Super Bowl has established all time U.S. viewership records with five of its last six contests, and there’s still a shot that last night’s game could eke ahead of last year’s in the finals.

In the metered-market overnights, “The Late Show with Stephen Colbert” averaged roughly an 11.2 household rating, or more than double its previous high (4.9) set with its premiere last September. “The Late Late Show with James Corden” averaged roughly a 3.5 household rating in the overnights, an all-time high for any “Late Late Show” telecast.

Digital ratings for the game are expected to shatter records, as this year’s Super Bowl was available free — for the first time — on over-the-top Internet devices like Apple TV and Roku. All the ads in the Super Bowl TV broadcast were carried in the digital streams as well, marking another first.

RECENT SUPER BOWL OVERNIGHTS
2016 — Denver-Carolina (CBS) ……………  49.0
2015 — New England-Seattle (NBC) …….  49.7
2014 — Seattle-Denver (Fox) ………………  47.6
2013 — Baltimore-San Francisco (CBS) ..  48.1
2012 — NY Giants-New England (NBC) ..  47.8

Source: Nielsen

 

Popular on Variety

More TV

  • AMERICAN HORROR STORY: 1984 -- Pictured:

    'American Horror Story' Recap: Welcome to 'Camp Redwood'

    SPOILER ALERT: Do not read if you have not yet watched the season premiere of “American Horror Story: 1984” entitled “Camp Redwood.” Welcome back to “American Horror Story,” which in its ninth season travels back in time to the 1970s and 1980s to play in the slasher genre. Only one episode into the season, it already [...]

  • Connie Britton BlogHer Summit

    Connie Britton on ‘Friday Night Lights’ Remake: ‘You Need to Let it Go’

    Connie Britton opened up at a fireside chat Wednesday at the #BlogHer19 Creators Summit in Brooklyn by talking about one of her most beloved roles — Tami Taylor in the fan favorite series “Friday Night Lights.” When asked if a remake of the sports cult film and Emmy-winning TV show is in the works she [...]

  • Bob IgerSimon Weisenthal Gala honoring Bob

    Bob Iger Would Have Combined Disney With Apple if Steve Jobs Were Still Alive

    Disney and Apple are both launching their own streaming services come November, but Disney CEO Bob Iger says the two companies weren’t always on competing paths. In an excerpt from his autobiography published Wednesday in “Vanity Fair,” Iger revealed that Disney and Apple likely would have merged if Steve Jobs hadn’t died in 2011. “I [...]

  • The Mentalist

    #NotWorthLess: 'I Was Great and Deserve to Be Paid the Same'

    Women writers, producers and assistants across Twitter turned the hashtag #NotWorthLess into a trend Wednesday, shining a light on issues of pay inequality in the entertainment business. Sparked by screenwriter Adele Lim’s recent decision to walk away from the “Crazy Rich Asians” sequel in protest of being paid less than her male co-writer, dozens of [...]

  • does self-described "family brands" business Hasbro

    With Hasbro Acquisition, Is eOne Planning to Offload Family-Unfriendly Properties?

    Hasbro’s $4 billion acquisition of eOne in August instantly put the Canadian toy giant in the league of major entertainment and content companies thanks to eOne’s arsenal of IP assets in music, television and film. But does the self-described “family brands” business that’s home to The Game of Life and My Little Pony align with [...]

  • Mariah Carey Tracee Ellis Ross

    Mariah Carey, Tracee Ellis Ross Celebrate Biracial Heritage at “Mixed-ish” Premiere

    Mariah Carey and Tracee Ellis Ross embraced their “ish” at Tuesday night’s series premiere event for ABC’s “Mixed-ish” by reflecting on how their biracial identity makes working on the new show even more personal. “I’m just so thankful that this show exists,” Carey told the assembled crowd during a Q&A with series creator Kenya Barris. [...]

  • THE BACHELORETTE - "The Bachelorette: Season

    'The Bachelor': ABC Reality Boss Talks Ratings Success, Diversity Backlash

    Last night, Peter Weber was unveiled, perhaps unsurprisingly, as the next Bachelor during the season finale of “Bachelor in Paradise.” Weber’s selection coincided with a season-high rating for “Paradise,” and caps a solid ratings summer for the “Bachelor” franchise. As ratings have been in decline across the board this summer, “The Bachelorette” and “Bachelor in [...]

More From Our Brands

Access exclusive content