Samantha Bee’s new program, “Full Frontal” is slated to air on TBS. When it airs for the first time pn February 8, however, it will also appear on TV networks like TruTV, HLN, Adult Swim and TNT, as the networks’ owner, Turner, tries to bring the comedienne to the notice of a broader suite of potential viewers.

Full Frontal with Samantha Bee” will air Monday nights at 10:30 p.m. on TBS, followed immediately by Conan O’Brien’s late-night show, “Conan.” TBS bills the show as a satirical take on weekly news that will also explore in-depth stories that are more or less overlooked by traditional media outlets.

Turner is adopting a promotional technique already embraced by rival Viacom, which has aired flagship programming such as the MTV Video Music Awards and the debut of Trevor Noah on “The Daily Show” across several of its holdings.

The show is executive-produced by Samantha Bee, Jason Jones, Jo Miller, Miles Kahn and Tony Hernandez