Baker, who most recently served as managing director of London-based Red Arrow UK and Global Scripted Strategy unit, now assumes increased responsibility for managing the group’s global production operations, strategic initiatives and expansion plans. He will also continue to oversee Red Arrow’s U.K.-based businesses operations and scripted strategy activities while reporting to Red Arrow Chairman and CEO Jan Frouman.
This follows Frouman’s recent appointment by Red Arrow parent company ProSiebenSat.1 Media to its executive board, where he will be in charge of the newly established content and broadcasting division.
“Once again, I need to speak glowingly about James Baker,” quipped Frouman. “He’s an outstanding exec who always puts the interests of the group first and relentlessly pushes us to do better. Given recent organizational changes and the rapid growth of our portfolio, we have to find ways to increase our management bandwidth and efficiency. Elevating James was an obvious choice.”
Baker was recently involved in the creation of Cove Pictures, an international TV production shingle headed by Heather Rabbatts that was launched last week by Red Arrow and Smuggler Inc. co-founders Patrick Milling-Smith and Brian Carmody.