Ratings Update: Grammy Awards on CBS Steady in Total Viewers, Down in Demo

Despite moving off its traditional Sunday night to Monday, this year’s Grammy Awards on CBS produced a slight year-over-year increase in overall viewership — even if it fell to a seven-year low in the key young-adults demo.

According to preliminary Nielsen estimates that incorporate first-time live West Coast viewing of the Grammys, Monday’s telecast averaged a 7.7 rating in adults 18-49 and 24.95 million viewers overall from 8-11:30 p.m. ET. This is down 7% in the demo (from 8.3) but up slightly in total viewers (from 24.82 million).

That makes the Grammys the television season’s most-watched entertainment telecast. And despite the decline among young adults (to its lowest average since the 2009 show did a 7.4), the Grammys remain firmly entrenched as the No. 2-rated awards show on television, behind only the Oscars.

See More: Grammy Awards Backstage: Meghan Trainor, Chris Stapleton, Mark Ronson Talk Up Wins

Last year’s Oscars took a tumble from its above-average numbers of 2014, falling to its lowest averages in six years (11.0 in 18-49, 37.3 million total viewers). Last fall also saw lower numbers for the Primetime Emmy Awards on Fox as well as the CMAs and AMAs on ABC. And last month, the Golden Globes on NBC fell joined the others in posting declines, though its were minimal.

Increases in online streaming could be at least partially to blame for lower television tune-in among young adults, with CBS on Tuesday reporting record-breaking numbers for its All Access subscription service.

The National Academy of Recording Arts and Sciences moved this year’s show to avoid airing on the middle night of a three-day weekend, which was also Valentine’s Day. As a result, the Grammys telecast missed a head-to-head collision with AMC’s “The Walking Dead,” but it did have to face tough competition including ABC’s “The Bachelor” and Fox’s “The X-Files.”

Last night’s Grammys telecast gave CBS its top Monday averages since the night of the “Everybody Loves Raymond” series finale in May 2005.

The 58th Annual Grammy Awards, hosted by LL Cool J from the Staples Center in Los Angeles, handed out top prizes to Taylor Swift (album of the year for “1989”), Mark Ronson and Bruno Mars (record of the year for “Uptown Funk”) and Ed Sheeran (song of the year for “Thinking Out Loud”). Rapper Kendrick Lamar was another big winner, picking up five statuettes.

Looking elsewhere at Monday’s ratings action, “The Bachelor” was the No. 1-rated series of the night in 18-49 (2.2 rating/6 share, 7.1 million viewers overall) but was down 0.3 from its high of the previous week. It edged out Fox’s penultimate episode of “The X-Files” (2.1/6 in 18-49, 7.1 million viewers overall), which itself was down 0.4.

On a night when everything drooped opposite the Grammys, Fox’s “Lucifer” held up best (1.6/4 in 18-49, 5.2 million viewers overall), off just a tenth week to week. NBC’s “Superstore” (1.2/4 in 18-49, 3.9 million viewers overall) and “Telenovela” (0.7/2 in 18-49, 2.3 million viewers overall) dipped to their lowest scores one week in advance of their season finales.

Popular on Variety

More TV

  • Bernie Sanders and Elizabeth WarrenSecond 2020

    ABC News Sets Moderators, Rules for Third Democratic Debate

    ABC News has announced the moderators for the third Democratic debate, as well as the qualification rules. The debate will be held on Thursday, Sept. 12, and will spill over to Friday, Sept. 13 if more than 10 candidates qualify. The moderating team will consist of chief anchor George Stephanopoulos, “World News Tonight” anchor and [...]

  • James Corden Paul McCartney Carpool Karaoke

    James Corden Got a Little Help From Paul McCartney on His Drive to the Emmys

    Saying “Baby, I could drive your car” has proven to be a very good strategy for James Corden — never more so than when he put Paul McCartney into the highly sought passenger seat. The primetime special “Carpool Karaoke: When Corden Met McCartney, Live From Liverpool” is a contender in five Emmy categories this year, [...]

  • Starz Logo

    Starz Orders Horror Comedy Pilot 'Shining Vale'

    Starz has put out a pilot order for “Shining Vale,” a horror comedy which hails from “Divorce” creator Sharon Horgan and “Trial & Error” co-creator Jeff Astrof. The prospective series is about a dysfunctional family that moves from the city to a small town into a house in which terrible atrocities have taken place. But no one [...]

  • Bethenny Frankel at the showtime Emmy

    Bethenny Frankel to Exit 'Real Housewives of New York' (EXCLUSIVE)

    Bethenny Frankel is stepping away from the “Real Housewives” franchise. Variety has learned exclusively that Frankel is poised to exit Bravo’s “The Real Housewives of New York” ahead of its upcoming twelfth season. Frankel first joined the acclaimed reality series back when it premiered back in 2008 before exiting the series in 2010 during the [...]

  • Dolly Parton

    BBC Commissions Dolly Parton Feature Documentary

    The BBC has commissioned a feature length documentary about country music legend Dolly Parton, it announced Wednesday. The documentary, tentatively titled “Dolly’s Country” will air on BBC Two this fall as part of a season of programs dedicated to country music. The broadcaster announced earlier in the day that it had acquired Ken Burns’ upcoming [...]

  • UCP to Develop Ann Shen’s 'Bad

    UCP to Develop Ann Shen’s 'Bad Girls Throughout History' as Anthology Series

    Universal Content Productions (UCP) is developing an anthology series based on Ann Shen’s book “Bad Girls Throughout History: 100 Remarkable Women Who Changed the World.” The project will be titled “Bad Girls,” with each episode featuring a different influential woman throughout history, including famous figures like Ada Lovelace, Rosa Parks, Mata Hari, and Ruth Bader [...]

More From Our Brands

Access exclusive content