You will be redirected back to your article in seconds

Ratings: Latest TGIT Drama ‘The Catch’ Premieres Sluggishly for ABC

ABC’s fading TGIT lineup was hit with another blow this morning with underwhelming early ratings returns for the debut of Thursday drama “The Catch,” the latest from Shonda Rhimes’ production company Shondaland.

According to preliminary national estimates from Nielsen, “The Catch” averaged a 1.2 rating/4 share in adults 18-49 and 5.8 million viewers overall, retaining 75% of its demo lead-in from “Scandal.” It came in well below the 2.0 demo rating and 8.3 million total viewers of the March 2015 premiere of “American Crime” in the same timeslot, though lead-in “Scandal” was nearly twice as big then as it is now and “Crime’s” retention was just 67%.

The newcomer did beat NBC’s competing drama “Shades of Blue” (1.0/4 in 18-49, 5.0 million) but otherwise under-performed every episode of “How to Get Away With Murder” to air in the same 10 p.m. timeslot this season in adults 18-49, including that show’s finale last week (1.4). Skewing a little older than “Murder,” “The Catch” didn’t fare as poorly in total viewers. In fact, the show’s premiere total topped the final five episodes of the Viola Davis drama, including last week’s 5.2 million.

Related Content TV Review: ‘The Catch’

To be sure, this isn’t the easiest week to launch a new series. Between spring breaks, the start of the Easter weekend and March Madness college basketball competition, the pool of potential same-night viewers wasn’t all that deep last night. But the early ratings also suggest that, despite significant promotion and increased buzz online in recent weeks, few went out of their way to track down “The Catch.”

“Scandal” itself was a slow starter when it bowed on the Thursday before Easter in 2012. ABC is hoping to recruit new viewers by airing a repeat of the “Catch” pilot on Monday following “Dancing With the Stars.”

ABC hasn’t had much to show for its rookie class this season, with only modest successes like “Quantico” and “Dr. Ken” (and perhaps “The Real O’Neals”). Its two other March drama premieres, “The Family” and the now-canceled “Of Kings and Prophets,” were soundly rejected by audiences.

“The Catch” had a somewhat troubled path to the screen, which included a reshoot of the pilot and several cast changes, including the introduction of Peter Krause as the male lead.

Elsewhere Thursday, “Grey’s Anatomy” (2.0/8 in 18-49, 7.9 million viewers overall) and “Scandal” (1.6/5 in 18-49, 6.2 million viewers overall) were about on par with last week. Ditto for Fox’s “American Idol” (1.7/6 in 18-49, 8.0 million viewers overall), which hasn’t picked up any ratings heat two weeks from its series finale.

CBS won the night with college basketball, with its stations averaging a 2.0/7 in 18-49 and 6.3 million viewers overall from 8 to 11. ABC will once again pull ahead in “live plus-3” ratings, thanks to sizable time-shifting gains for its dramas.

More TV

  • Mediapro Unveils The Mediapro Studio, With

    Spain's Mediapro Unveils New Studio, With 34 Series in Production (EXCLUSIVE)

    The Mediapro Group – the Barcelona-based multinational co-founded by Jaume Roures – is unveiling The Mediapro Studio, with 34 scripted series already in production worldwide. The new production company will be based in Fuencarral, northern Madrid, just a few miles from Netflix’s soon-to-open European production hub. It will be overseen by Javier Méndez as chief [...]

  • BBC Drama and Comedy Box Sets

    BBC Drama and Comedy Box Sets Coming to Sky, Now TV

    BBC Studios and Sky have joined forces to add a raft of catalogue comedy and drama from the pubcaster to the Sky platform and its Now TV streaming service. The deal kicks in next month and includes dramas “McMafia” and “Spooks” and classic BBC comedies “The Vicar of Dibley” and “Only Fools and Horses.” The [...]

  • Jim PackerPRESS PLAY: Variety Home Entertainment

    FilMart: Jim Packer Says Liongate Ready to Support Starz Global Rollout

    A keynote speaker at Hong Kong’s FilMart this week, Jim Packer, Lionsgate’s president of worldwide TV and digital distribution, shares plans to support Starz’ international expansion. And he recounts his experience of watching Netflix change up through the gears. Back in 2012, when Lionsgate was still casting “Orange is the New Black,” Jim Packer, Lionsgate’s [...]

  • Hong Kong's TVB Boosts OTT Plans,

    Hong Kong's TVB Boosts OTT Plans, Sets 'Court Lady'

    Hong Kong’s Television Broadcasts is set to boost its OTT platforms locally and abroad with new packages and initiatives targeting the Southeast Asian market. The city’s biggest broadcaster has also renewed its partnership with China’s Huanyu Entertainment following the wild success the two enjoyed last year with palace drama “Story of Yanxi Palace.” The new [...]

  • The Late Show with Stephen Colbert

    Stephen Colbert Cancels 'Late Show' New Zealand Trip After Mosque Shootings

    “The Late Show with Stephen Colbert” had been scheduled to make a surprise trip to New Zealand this week — but those plans have been put on hold in light of last Friday’s terrorist attack that left 50 people dead. On Monday’s show, Colbert revealed the now-shelved trip, which had been kept under wraps but [...]

  • WGA Agents Contract Tug of War

    Hollywood Agents, Writers Guild Make Little Progress in Talks

    Leaders of Hollywood agencies and the Writers Guild of America made little progress in Tuesday meeting to negotiate proposed rule revisions to how agents represent writers. The WGA said after the meeting — the fifth since Feb. 5 — that talks would resume later this week but did not give a specific day. “The Agencies [...]

  • THE MASKED SINGER: L-R: Monster (T-Pain)

    New-Model Murdochs: Fox Corporation to Emerge Tuesday

    A new era for the Murdoch clan and the media business begins with the debut of Fox Corporation on Tuesday, a day before Disney completes its acquisition of 21st Century Fox. The new-model Fox will begin trading Tuesday on the NASDAQ under the FOXA symbol. On Tuesday, 21st Century Fox will initiate a complex transfer [...]

More From Our Brands

Access exclusive content