You will be redirected back to your article in seconds

Ratings: NBC’s ‘Shades of Blue’ Cops Strong Delayed-Viewing Numbers

NBC’s new Jennifer Lopez-fronted drama “Shades of Blue” has proven to be a strong gainer in early delayed-viewing ratings, as last week’s episode — which went up against a Republican presidential debate in much of the country — saw another sizable lift.

The cop drama opened strong on Jan. 7 with a 1.8 same-day rating/6 share in adults 18-49 and 8.55 million viewers overall before falling last week to a 1.3/5 in the demo and 6.64 million viewers. In Nielsen’s “live plus-3” estimates, though, last week’s second episode spiked 72% in 18-49 rating (1.32 to 2.27), up from a 58% lift in week one (1.81 to 2.86). As a result, its week-to-week decline in L+3 was trimmed to 20%, a fairly typical decline for a show following its heavily promoted premiere.

The 18-49 percentage gain lift of 72% was the highest for any broadcast program last week (through Friday). And the raw 18-49 lift for last week’s “Shades of Blue” (0.95) is the third biggest L+3 increase this season for the second episode of a rookie season, behind only NBC’s “Blindspot” (1.60) and ABC’s “Quantico” (1.42).

In total viewers, the Jan. 14 episode of “Shades of Blue” grew by 56% (6.6 million to 10.4 million), up from 46% in week 1 (8.6 million to 12.5 million). The raw lift of 3.750 million viewers — down just 5% from a 3.961 million increase for its premiere — is the third biggest total-viewer lift ever for an NBC series premiere.

In both “same-day” and “live plus-3” ratings, “Shades of Blue” has won over its ABC and CBS competition in each of its first two weeks — no small feat considering the Peacock’s recent struggles in the Thursday-at-10 hour. Lopez has also been drawing good ratings Thursdays for Fox’s final season of “American Idol,” on which she continues to serve as a judge.


More TV

  • The Beatles Eight Days a Week

    Imagine's Documentary Arm Sets First-Look Pact With Apple (EXCLUSIVE)

    Brian Grazer and Ron Howard’s Imagine Documentaries has set a first-look pact with Apple to develop non-fiction features and series. The deal comes as Imagine is investing heavily in the premium non-fiction arena. The company in June recruited RadicalMedia veteran Justin Wilkes to head Imagine Documentaries as president. The deal suggests that Apple sees docu [...]

  • Fyre Festival Documentaries: The 10 Most

    Fyre Festival Documentaries: The 10 Most Outrageous Moments

    It is perhaps only fitting that two documentaries about the disastrous Fyre Festival, one of the most high-profile fraudulent failures in history, would arrive during the same week — a fitting cap on a tragicomedy of errors that, as both films outline in excruciating detail, unfolded like a slow-motion plane crash in the spring of [...]

  • Walt Disney HQ LA

    Disney Unveils Financial Data for DTC Unit, Sets April 11 for Investor Presentation

    Disney has rejiggered its business segments for earnings reporting to make room for the new unit housing its global streaming operations. Disney on Friday released restated earnings for fiscal 2018, 2017 and 2016 to give investors and financial analysts better visibility into its spending on the launch of the Disney Plus, ESPN Plus and other [...]

  • annapurna logo

    Annapurna TV Taps Amazon's Patrick Chu as Senior VP, Promotes Ali Krug

    Annapurna TV has brought on Patrick Chu as the division’s new senior VP. Prior to that, he had served as an executive for Amazon in drama, production, and development, where he oversaw small-screen adaptations of “Hanna” and “The Hunt.” He will develop and produce new TV projects, focusing on drama, at his new role at [...]

  • Emmys: Why The TV Academy Finally

    Why the TV Academy Finally Ended Emmys DVD Madness, and Who Might Benefit the Most

    Three years ago, Netflix overwhelmed Television Academy members by sending out a 20-pound shipment of DVD screeners. It was an exercise in excess, as insiders suggested that the streamer spent as much as $4 million to produce and ship the multiple boxes. Netflix chief content officer Ted Sarandos hated the idea of sending out these [...]

  • MANIFEST -- "Crosswinds" Episode 110 --

    Live+3 Ratings for Week of Jan. 7, 2019: 'Manifest' Winter Premiere Doubles

    “Manifest” returned from its first winter hiatus by doubling in adults 18-49 in the delayed viewing numbers. For the week of Jan. 7, “Manifest” went from a 1.1 rating in Live+Same Day to a 2.2 in Live+3. In total viewers, the show added 4.4 million viewers for 10.3 million total, an increase of 76%. NFL [...]

  • curt menefee tv take podcast

    Listen: Curt Menefee on 'Fox NFL Sunday,' Colin Kaepernick and Rising Football Ratings

    Welcome to “TV Take,” Variety‘s television podcast. In this week’s episode, Variety’s executive editor of TV, Daniel Holloway, talks with Curt Menefee, host of “Fox NFL Sunday,” the long-running pre-game show being inducted into the NAB Broadcasting Hall of Fame in April. Menefee has a pretty packed week. Mondays are his weekend, he says, discussing the [...]

More From Our Brands

Access exclusive content