The first-year original series, a revival of the Disney animated classic “The Lion King,” averaged a best-yet 2.6 million viewers and 1.5 million kids 2-11 (3.8 rating) for its March 25 episode, according to Nielsen’s “live plus-7” estimates. The show also hit six-week highs in other categories, including kids 2-5 (823,000/5.3 rating), boys 2-5 (473,000/6.0 rating) and women 18-49 (479,000/0.8 rating).
The growth among kids demos as well as women 18-49 is indicative of the show’s popularity among families. Roughly 45% of preschoolers (2-5) watching “The Lion Guard” do so with an adults 18-49, making it the most co-viewed series on cable television.
Launch to date, “The Lion Guard” has reached over 36 million total viewers, including 6.9 million kids 2-5, representing nearly half of all U.S. preschoolers living in television homes. Last year, the original movie prequel “The Lion Guard: Return of the Roar” ranked as the No. 1 primetime cable TV telecast of the year among kids 2-5 (1.7 million/11.1 rating), and was the No. 1-rated animated telecast across kid cable-TV networks among total viewers (6.1 million), adults 18-49 (2.1 million/1.6 rating) and kids 2-11 (3.0 million/7.7 rating).
During the first quarter of this year, airings of “The Lion Guard” on both Disney Channel and the 24-hour Disney Junior channel placed among the top 5 cable TV series in kids 2-5. In early March, Disney Junior renewed the series for a second season.