×

Ratings: ABC’s Friday Sags as TV Usage Drops on Day of ‘Fuller House’ Release

ABC has been the top-rated network among young adults on Fridays this season, but the network’s lineup took a hit last night — and Netflix’s reboot of “Full House” may be partially to blame.

Netflix, of course, doesn’t release ratings data, but it only stands to reason that a much-anticipated reboot of a popular ABC comedy that aired mostly on Fridays during its lengthy run would impact television ratings the day (which happened to be a Friday) it was released. The streaming company released all 13 episodes early Friday morning, but it’s likely that it wasn’t until Friday night that many got their first chance to relax and unwind with the new installments.

Fuller House” has generated significant social-media buzz ever since the project was officially announced last April. In December, Netflix released the first trailer for “Fuller House,” which racked up 5.5 million YouTube views in its first day and more than 14 million views to date. The one-minute teaser also became the most viewed video on Netflix’s official YouTube channel.

Overall television usage levels were low Friday night, according to Nielsen, with just 25.9% of adults 18-49 watching during any average minute from 8 to 11. These numbers tend to be move glacially from week to week, so even a 3% decline from Feb. 19 (26.7) was noticeable, and it made for the lowest tune-in for any Friday since Dec. 18.

ABC was hit hardest, with its Tim Allen comedy “Last Man Standing” matching its season low (1.1 rating/5 share in adults 18-49, 6.9 million viewers overall), though down just a tick from last week and still leading its timeslot in some categories. Allen was a popular ABC comedy fixture in the 1990s when “Full House” was at its peak, and “Last Man” would have figured to get a ratings bump last night with a guest appearance by Patricia Richardson (who starred alongside Allen in “Home Improvement”). Curiously, though, ABC did not include a single promotion for “Last Man Standing” during its hit two-hour comedy block on Wednesday.

“Dr. Ken” (1.0/4 in 18-49, 5.2 million viewers overall) was also down a tick, but “Shark Tank” (1.2/5 in 18-49, 5.5 million viewers overall) and “20/20” (0.7/3 in 18-49, 3.5 million viewers overall) dropped sharply from last week to match their lows on the night as ABC overall had its softest night of Friday originals this season. “Last Man Standing” and “Shark Tank” air repeats next week, so we won’t immediately know if they can bounce back from what would seem to be a special one-time surge of “Full House” nostalgia.

CBS pulled ahead of ABC to win in 18-49 on a Friday for the first time this season. “Blue Bloods,” featuring guest star Whoopi Goldberg, was on the low side (1.2/4 in 18-49, 10.3 million viewers overall) but tied with “Shark Tank” and NBC’s “Dateline” as the night’s top program in 18-49 and was the outright leader in total viewers. The Peacock newsmagazine benefited by extending to two hours, dominating “20/20” head to head at 10 (1.3 to 0.7 in 18-49, 1.9 to 1.0 in 25-54 and 6.2 million to 3.5 million in total viewers).

 

 

More TV

  • Tony Romo

    CBS Sports Re-Signs Tony Romo in Deal Valued Around $17 Million Per Year

    CBS Sports signed prize football analyst Tony Romo to a new deal, a major step in parent company ViacomCBS’ efforts to strike a new rights pact with the National Football League as its current contract heads toward the end of its term. CBS Sports said the company had signed Romo, the former Dallas Cowboys quarterback [...]

  • WGA Agents Contract Tug of War

    Writers Guild Says It Helped Negotiate 100 Deals for Agent-Less Members

    The Writers Guild of America has asserted that it has assisted in negotiating more than 100 deals in recent months for members without agents. The missive from the WGA West board of directors comes nearly a year after the guild leaders ordered their 15,000 members to fire their agents if the agents had not agreed [...]

  • Hilary Duff

    Hilary Duff Asks Disney to Move 'Lizzie McGuire' Revival to Hulu

    Hilary Duff has posted a statement asking that the planned revival of “Lizzie McGuire” be moved from Disney Plus to Hulu. “I’d be doing a disservice to everyone by limiting the realities of a 30 year old’s journey to live under the ceiling of a PG rating,” Duff wrote on Instagram. “It’s important to me [...]

  • Tan France Jameela Jamil

    TV News Roundup: Tan France, Jameela Jamil Among OZY Fest Headliners

    In today’s TV news roundup, OZY Media announced Tan France, Jameela Jamil and others as headliners of OZY Fest, and Netflix dropped the official trailer of “On My Block” Season 3. DATES Disney Channel‘s second season of “Just Roll With It” will premiere on Sunday, March 15 at 8:45 p.m. The sitcom follows the Bennett-Blatt family [...]

  • Lorraine Toussaint

    Queen Latifah's 'Equalizer' Reboot Pilot at CBS Casts Lorraine Toussaint

    Lorraine Toussaint has joined the CBS’ reboot pilot for “The Equalizer,” Variety has learned. She joins previously announced series lead Queen Latifah and recently announced cast member Liza Lapira. In the reimagined version, Queen Latifah stars as Robyn McCall, an enigmatic figure who uses her extensive skills to help those with nowhere else to turn. Toussaint [...]

  • Ben Schnetzer

    'Y: The Last Man' Series at FX Casts Ben Schnetzer as Yorick

    Ben Schnetzer has stepped into the role of Yorick Brown in FX’s upcoming “Y: The Last Man” series, Variety has learned. He takes over the role from Barry Keoghan, who exited the series at the beginning of this month. The show is based on Brian K. Vaughan and Pia Guerra’s award-winning DC Comics graphic novel series [...]

  • Herb Dorfman Obit Dead

    Herb Dorfman, Orion Pictures Home Video Executive, Dies at 77

    Herb Dorfman, former Orion Pictures executive and a home video industry veteran, died Feb. 25 of complications from Parkinson’s disease and dementia. He was 77. Dorfman served as head of home entertainment for Orion Pictures from 1987 to late 1996. Orion was a prosperous independent studio in those days that turned out a steady stream [...]

More From Our Brands

Access exclusive content