You will be redirected back to your article in seconds

Pop Chief Talks Expanding Network’s Identity

Pop, the joint venture from CBS and Lionsgate, is ramping up its original programming slate. The network’s slate of scripted series now includes four series set to air in the next year — three comedies and a horror drama, “Wolf Creek.” As the network expands its scope, it is also attempting to expand its identity.

“One of the things I’ve been pleasantly surprised at is the elasticity that our brand has had,”  Pop president Brad Schwartz said Sunday at the Television Critics Association summer press tour. “We spent a lot of time building the brand and throwing it out into the world. You never quite know how it’s going to live.”

CBS and Lionsgate relaunched the former TV Guide Network last year as Pop, shifting the focus of the channel under Schwartz to one focused on original programming rooted in fan culture. “Wolf Creek,” and Australian acquisition, appears to be a departure from that identity — a dark thriller based on a successful series of horror films.

Schwartz claimed that, rather then being separate from the brand, he show is a new extension of it.

“What’s amazing about being a brand that really focuses on fandom and has that exciting, optimistic view of things, you can really be fans of a lot of different things and champion a lot of different things,” Schwartz said. He added, “Strong brands can do anything. … Once you have a brand and a voice that you stay true to, you should be able to try a lot of different things.”

Pop on Sunday gave a series order to “The Joey Mac Project,” a half-hour comedy starring New Kids on the Block alum Joey McIntyre. The network also announced that another new comedy, “Nightcap,” will premiere Wednesday, Nov. 16.



More TV

  • Mediapro Unveils The Mediapro Studio, With

    Spain's Mediapro Unveils New Studio, With 34 Series in Production (EXCLUSIVE)

    The Mediapro Group – the Barcelona-based multinational co-founded by Jaume Roures – is unveiling The Mediapro Studio, with 34 scripted series already in production worldwide. The new production company will be based in Fuencarral, northern Madrid, just a few miles from Netflix’s soon-to-open European production hub. It will be overseen by Javier Méndez as chief [...]

  • BBC Drama and Comedy Box Sets

    BBC Drama and Comedy Box Sets Coming to Sky, Now TV

    BBC Studios and Sky have joined forces to add a raft of catalogue comedy and drama from the pubcaster to the Sky platform and its Now TV streaming service. The deal kicks in next month and includes dramas “McMafia” and “Spooks” and classic BBC comedies “The Vicar of Dibley” and “Only Fools and Horses.” The [...]

  • Jim PackerPRESS PLAY: Variety Home Entertainment

    FilMart: Jim Packer Says Liongate Ready to Support Starz Global Rollout

    A keynote speaker at Hong Kong’s FilMart this week, Jim Packer, Lionsgate’s president of worldwide TV and digital distribution, shares plans to support Starz’ international expansion. And he recounts his experience of watching Netflix change up through the gears. Back in 2012, when Lionsgate was still casting “Orange is the New Black,” Jim Packer, Lionsgate’s [...]

  • Hong Kong's TVB Boosts OTT Plans,

    Hong Kong's TVB Boosts OTT Plans, Sets 'Court Lady'

    Hong Kong’s Television Broadcasts is set to boost its OTT platforms locally and abroad with new packages and initiatives targeting the Southeast Asian market. The city’s biggest broadcaster has also renewed its partnership with China’s Huanyu Entertainment following the wild success the two enjoyed last year with palace drama “Story of Yanxi Palace.” The new [...]

  • The Late Show with Stephen Colbert

    Stephen Colbert Cancels 'Late Show' New Zealand Trip After Mosque Shootings

    “The Late Show with Stephen Colbert” had been scheduled to make a surprise trip to New Zealand this week — but those plans have been put on hold in light of last Friday’s terrorist attack that left 50 people dead. On Monday’s show, Colbert revealed the now-shelved trip, which had been kept under wraps but [...]

  • WGA Agents Contract Tug of War

    Hollywood Agents, Writers Guild Make Little Progress in Talks

    Leaders of Hollywood agencies and the Writers Guild of America made little progress in Tuesday meeting to negotiate proposed rule revisions to how agents represent writers. The WGA said after the meeting — the fifth since Feb. 5 — that talks would resume later this week but did not give a specific day. “The Agencies [...]

  • THE MASKED SINGER: L-R: Monster (T-Pain)

    New-Model Murdochs: Fox Corporation to Emerge Tuesday

    A new era for the Murdoch clan and the media business begins with the debut of Fox Corporation on Tuesday, a day before Disney completes its acquisition of 21st Century Fox. The new-model Fox will begin trading Tuesday on the NASDAQ under the FOXA symbol. On Tuesday, 21st Century Fox will initiate a complex transfer [...]

More From Our Brands

Access exclusive content