U.K. television group ITV has appointed Peter Bazalgette as non-executive chairman with effect from May 12. He will succeed Archie Norman, who will step down at the 2016 annual general meeting after more than six years in the role.

Bazalgette, who has been a non-executive director of ITV since June 2013, is chair of Arts Council England until January 2017 and is president of the Royal Television Society. He was previously chairman of Endemol U.K. He brought “Big Brother” to the U.K. as well as personally creating a number of international hit TV formats such as “Ready Steady Cook” and “Changing Rooms.” Bazalgette also served as chief creative officer of Endemol Group, where he assisted with its IPO and subsequent sale.

Bazalgette served as a non-executive director at Channel 4 for three years from 2001, and was a non-executive director at the government’s Department of Culture Media and Sport from 2011 to 2013. Between 2005 and 2015 he was on the board of YouGov, where he chaired the remuneration committee, sat on the audit committee and was latterly senior independent director, and he was involved with the company’s AIM flotation.

Andy Haste, ITV’s senior independent non-executive director, said: “We went through an extensive and rigorous process to ensure that we found the best possible candidate to become the next chairman of ITV. Out of a strong field of candidates, it was very clear to us that Peter is the right person to take on the role and we’re delighted that he has accepted.”

ITV chief executive Adam Crozier said: “It’s been great to have had Archie as part of the team over the last six years as we transformed the company into the international media business it is today. ITV is now clearly in a much stronger position creatively, commercially and financially than when we started out and we’re in great shape to take on the many opportunities and challenges ahead. I’m really pleased that Peter, with his huge wealth of experience in television and the wider creative industries, will be with us as chairman as we continue to grow and strengthen the business in the U.K. and internationally.”

Bazalgette said: “As I have seen for myself over the last few years, ITV has gone through a remarkable resurgence during Archie’s chairmanship and there is still so much more that we can achieve. This is an incredibly exciting time for everyone in the media sector with change happening at an unprecedented rate, and I’m absolutely delighted to be working with Adam and the management team. TV is my first love.”

Norman said: “The last six years has been undoubtedly challenging but also extremely rewarding and enjoyable, and an experience I would not have missed for the world. The ITV I am leaving has a great track record, brilliant people and enormous potential for future growth. I leave it in the very best of hands.”