×
You will be redirected back to your article in seconds

Oxygen Developing Three Series, All Targeting Social & Digitally-Savvy Millennial Audience

Oxygen has put three new series into development, all of which are inspired by the social and digital age, targeting a millennial audience, Variety has learned.

The NBCUniversal cabler is developing the unscripted series “Social Girls,” which follows some of the most influential media mavens; “Review Rage,” a comedic reenactment of online reviews; and “Love to Hate,” which will profile how in the digital age a celebrities’ fall from grace can be catastrophic.

“These projects tap into the various ways that our young, savvy, multicultural female audience interacts with social media. We hope to shed a fun and positive light on how this generation flourishes in the digital age,” said Cori Abraham, senior vice president of development and international Oxygen Media.

“Social Girls” centers around the new type of celebrity on the rise — the influential social media millennials with millions of followers. Cameras will follow these “selfie queens” and their followers, as they redefine what it means to be “insta-successful.” Eastern and Monami Entertainment are behind the series with Toby Barraud, Stefan Springman, Mala Chapple and Mona Scott-Young serving as executive producers.

“Review Rage” is a comedic series that gives businesses and online reviewers the opportunity to vent their frustrations through hilarious reenactments of both sides of the story. The show, which seems to be inspired by Yelp, will follow everything from bad manicures to awkward waxing appointments. Wilshire Studios is producing along with Diana Nguyen and Maris Berzins serving as executive producers for New Birch Productions and Aaron Kaplan and Sean Perrone for Kaplan Perrone.

“Love to Hate” is set in the fast-paced world of celebrity culture. Inspired by celebs like Justin Bieber, Lindsay Lohan and Amanda Bynes, the hourlong anthology series will profile public figures who have survived public disasters. The show hails from A. Smith and Co. Dox with Arthur Smith, Frank Sinton and Christmas Rini serving as executive producers.

The development announcement comes on the heels of Oxygen Digital’s best month ever with October bringing in the most monthly visitors with over three million uniques.

Popular on Variety

More TV

  • Judith Light'Transparent' TV show Musical Finale,

    'Transparent' Team Talks 'Transformative Energy' of Trans Community

    As Amazon Prime Video prepares to send off “Transparent” with a musical finale movie on Sept. 27, the cast and creative team behind the show are hoping the impact of a character such as Maura Pfefferman (Jeffrey Tambor) will not be overshadowed by the controversy that the actor who portrayed Maura caused. “I believe that [...]

  • Cherry Jones

    Cherry Jones Wins 2019 Guest Drama Actress Emmy

    Cherry Jones won the 2019 guest drama actress Emmy for her work as the titular character’s mother, Holly Osborne, in Hulu’s “The Handmaid’s Tale.” This was Jones’ second consecutive nomination for the role but first win. Interestingly, both noms were for her work in the second season of the dystopian streaming series. After a few [...]

  • Jane Lynch, Cyndi Lauper Developing 'Golden

    Jane Lynch, Cyndi Lauper Developing 'Golden Girls'-Style Comedy for Netflix

    Jane Lynch and Cyndi Lauper just wanna have fun. The comedian and the 1980s music icon have joined forces to star in a new comedy project that may be heading to Netflix. Lynch let it slip backstage at the Creative Arts Emmys that she and Lauper will co-star in a comedy that she described as [...]

  • Luke Kirby71st Annual Primetime Creative Arts

    Luke Kirby Wins 2019 Guest Comedy Actor Emmy

    Luke Kirby has been crowned the winner of the 2019 guest comedy actor Emmy for his role as the real-life comic Lenny Bruce on Amazon Prime Video’s “The Marvelous Mrs. Maisel.” This was Kirby’s first-ever Emmy attention. He was nominated against a slew of “Saturday Night Live” players (Robert De Niro, John Mulaney and Adam [...]

  • Bradley Whitford photographed at the PMC

    Bradley Whitford Wins 2019 Guest Drama Actor Emmy

    Bradley Whitford won the 2019 guest drama actor Emmy for his role of Commander Joseph Lawrence on Hulu’s “The Handmaid’s Tale.” Whitford joined the cast of the streaming dystopian series at the end of its second season, in episodes that were released after the close of the 2018 Emmy eligibility window. The Television Academy agreed [...]

  • TV Review: 'Transparent' Series Finale

    TV Review: 'Transparent' Series Finale

    Amazon’s “Transparent” will have a chapter, or a section of one, in some to-be-written history of television, in part thanks to how brazen and how daring its ideas were for its moment. Some of those were ideas that came to seem simply logical in retrospect: The show was a pathbreaker for trans representation onscreen, casting [...]

  • Jane Lynch NBC Relatively Happy

    Jane Lynch Wins 2019 Guest Comedy Actress Emmy

    Jane Lynch has been crowned the winner of the 2019 guest comedy actress Emmy for her role of comic Sophie Lennon on Amazon Prime Video’s “The Marvelous Mrs. Maisel.” This was Lynch’s second consecutive nomination for the role but first win. However, it is her fifth Emmy overall, after winning a short form statue in [...]

More From Our Brands

Access exclusive content