×
You will be redirected back to your article in seconds

Oxygen Developing Three Series, All Targeting Social & Digitally-Savvy Millennial Audience

Oxygen has put three new series into development, all of which are inspired by the social and digital age, targeting a millennial audience, Variety has learned.

The NBCUniversal cabler is developing the unscripted series “Social Girls,” which follows some of the most influential media mavens; “Review Rage,” a comedic reenactment of online reviews; and “Love to Hate,” which will profile how in the digital age a celebrities’ fall from grace can be catastrophic.

“These projects tap into the various ways that our young, savvy, multicultural female audience interacts with social media. We hope to shed a fun and positive light on how this generation flourishes in the digital age,” said Cori Abraham, senior vice president of development and international Oxygen Media.

“Social Girls” centers around the new type of celebrity on the rise — the influential social media millennials with millions of followers. Cameras will follow these “selfie queens” and their followers, as they redefine what it means to be “insta-successful.” Eastern and Monami Entertainment are behind the series with Toby Barraud, Stefan Springman, Mala Chapple and Mona Scott-Young serving as executive producers.

“Review Rage” is a comedic series that gives businesses and online reviewers the opportunity to vent their frustrations through hilarious reenactments of both sides of the story. The show, which seems to be inspired by Yelp, will follow everything from bad manicures to awkward waxing appointments. Wilshire Studios is producing along with Diana Nguyen and Maris Berzins serving as executive producers for New Birch Productions and Aaron Kaplan and Sean Perrone for Kaplan Perrone.

“Love to Hate” is set in the fast-paced world of celebrity culture. Inspired by celebs like Justin Bieber, Lindsay Lohan and Amanda Bynes, the hourlong anthology series will profile public figures who have survived public disasters. The show hails from A. Smith and Co. Dox with Arthur Smith, Frank Sinton and Christmas Rini serving as executive producers.

The development announcement comes on the heels of Oxygen Digital’s best month ever with October bringing in the most monthly visitors with over three million uniques.

More TV

  • Jimmy Kimmel government shutdown

    Jimmy Kimmel Sets Live Classic Sitcom Special for May on ABC

    Jimmy Kimmel’s long-gestating live sitcom special is finally coming to fruition. Kimmel announced Thursday night on his ABC late-night show that the special, which was first announced in May 2017, will air Wednesday, May 22, from 8-9:30 p.m. ET. The special will see a cast of celebrity guests recreating two classic episodes of the sitcoms [...]

  • WGA Agency Packaging Fight Placeholder Writer

    WGA: 92 Percent of Writers Who Signed Statement of Support Have Fired Agents

    The Writers Guild of America estimated that over 92 percent of their members who support a new code of conduct for talent agencies have fired those representatives. Letters announcing formal termination will be delivered on Monday, the guild said in a late-hitting memo on Thursday, as most agencies will be closed tomorrow in observance of [...]

  • The Village

    NBC Swaps Timeslots of Freshman Drama 'The Village,' 'The Voice' on Tuesdays

    NBC is changing the timeslots of Tuesday shows “The Voice” and “The Village.” Up to this point, freshman scripted drama “The Village” has aired at 9 p.m. ET Tuesdays immediately after “The Voice” at 8 p.m. Beginning April 23, “The Village” will air at 8 followed by “The Voice” at 9. The schedule will remain [...]

  • Donald Trump

    HBO Fires Back at Trump's 'Game of Thrones'-Inspired 'No Collusion' Tweet

    HBO is firing back at President Donald Trump after he sent another “Game of Thrones”-inspired tweet in response to the release of a redacted version of special counsel Robert Mueller’s report on the Russia investigation. “Though we can understand the enthusiasm for ‘Game of Thrones’ now that the final season has arrived, we still prefer [...]

  • Joel Edgerton Headshot

    Joel Edgerton Joins Barry Jenkins' 'Underground Railroad' Amazon Series (EXCLUSIVE)

    Joel Edgerton has signed on for a role in the Barry Jenkins’ Amazon series “The Underground Railroad,” Variety has learned exclusively. Edgerton will play the part of Ridgeway, a slavecatcher. He joins previously announced cast members Thuso Mbedu, Chase W. Dillon, and Aaron Pierre. The role will mark Edgerton’s first regular TV role in some time. [...]

More From Our Brands

Access exclusive content