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Nielsen: Number of U.S. TV Households Grows in 2016-17 Season

The number of U.S. television households has increased for the fourth consecutive year.

According to an estimate by Nielsen, the 2016-17 season will have 118.4 million U.S. television homes. That number represents a 1.7% increase from the previous year. The number of TV households has been on the rise since 2013, following two consecutive years of decline. The increase from 2015-16 to the upcoming season is the largest over the four-year period of growth.

Released Friday, Nielsen’s National Television Household Universe Estimates also peg the total number of persons ages two and older in U.S. TV households at 301.7 million, up 1.6% from last season. The company also notes significant increases in U.S. Hispanic, black and Asian households.

Nielsen found that the percentage of total U.S. homes receiving traditional TV signals via broadcast, cable, DBS or Telco, or receiving a broadband internet connection, grew to 96% — up 0.8% from last year.

Nielsen’s Total Audience Report for the first quarter of 2016, released in June, found that the availability of subscription video on-demand services such as Netflix, Hulu and Amazon Prime is now equal to DVR penetration. Both SVOD and DVR are available in 50% of U.S. TV households, according to that report.

 

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