NBC has promoted George Cheeks to president of business operations and late-night programming. The network veteran will now oversee all NBC late-night programming, including “Saturday Night Live,” “The Tonight Show Starring Jimmy Fallon,” “Late Night With Seth Meyers” and “Last Call With Carson Daly.”
Cheeks will also retain oversight of business affairs for NBC Entertainment, music services for NBCUniversal’s television portfolio, and production operations for Universal Television and Universal Cable Productions. He will continue to report to NBC Entertainment chairman Bob Greenblatt.
“George is an enormous asset to this company and one of the most business savvy executives I know,” said Greenblatt. “He’s been vital to our continued growth at NBC in primetime and late night, which has brought us back to a leadership position among the broadcast networks. He has been a meaningful partner to me personally as well as to our incredible late-night talent, and his deep industry expertise and unique ability to close even the most complicated deals makes him our secret weapon. I’m thrilled George wants to continue to be a part of this winning team for the future.”
Cheeks most recently served as executive vice president of business operations and late night for NBC Entertainment and Universal Television, having ascended to that role in 2014.
His promotion comes amid a reshuffling of NBC Entertainment’s executive leadership under Greenblatt. Last month, the company parted ways with Universal Television president Bela Bajaria, who was succeeded by NBC drama-development chief Pearlena Igbokwe.
Last week, NBC promoted alternative-programming head Paul Telegdy and his top lieutenant Meredith Ahr, forming a new unscripted studio that Ahr would lead under Telegdy’s supervision. As part of that move, Telegdy ceded oversight of NBC’s late night franchises, which Cheeks now takes ownership of.
Cheeks joined NBCUniversal in 2012 as executive vice president of business operations. Prior to that he spent 14 years at Viacom, eventually rising to the post of executive vice president, business affairs.