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NBC Gets Early Indication ‘Maya & Marty’ Can Top ‘Best Time Ever’

Premiering May 31, NBC’s new variety series “Maya & Marty” is hoping to ride the momentum of a big week on Facebook.

The series uploaded a video of fan-favorite Maya Rudolph moments, generating 26,000 reactions, shares and comments, alongside more than 2 million views.The upcoming variety show nearly triples what NBC’s last variety show, “Best Time Ever with Neil Patrick Harris,” garnered based on Facebook reactions the week leading into premiere.

Additionally, “Maya & Marty” surpassed “Best Time Ever” based on daily Wikipedia traffic throughout the week, suggesting that heightened organic interest around “Maya & Marty” could lead to a better fate for the new summer series.

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday 23, 2016 – Sunday 29, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 23,404
2 6 America’s Got Talent 6,079
3 8 Dancing With The Stars 5,198
4 7 Kitchen Nightmares 4,763
5 3 Empire 2,321
6 10 America’s Funniest Home Videos 2,245
7 The Flash 1,816
8 American Idol 1,504
9 The Simpsons 1,072
10 American Ninja Warrior 978

Cable/Streaming Monday 23, 2016 – Sunday 29, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 Game of Thrones 14,536
2 3 Dance Moms 10,236
3 2 Key & Peele 7,078
4 4 Top Gear 6,403
5 5 Lip Sync Battle 4,976
6 8 Pretty Little Liars 2,335
7 7 Impractical Jokers 2,139
8 9 Impact Wrestling 1,965
9 Beyond Scared Straight 1,844
10 Jay Leno’s Garage 1,787

Late Night Monday 23, 2016 – Sunday 29, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 55,779
2 2 The Late Late Show With James Corden 52,624
3 3 Jimmy Kimmel Live! 41,930
4 5 Conan 24,780
5 4 Saturday Night Live 15,925

Trending Monday 23, 2016 – Sunday 29, 2016

PROGRAM RATING(000) % CHANGE
Car Matchmaker 513 +44,395%
West Texas Investors Club 542 +22,863%
Maya and Marty in Manhattan 62 +1,798%

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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