You will be redirected back to your article in seconds

NBC to Go Nearly Wall-to-Wall With Olympics Programming

For 16 days, people who tune to NBC expecting to see a repeat of “The Blacklist” or a fresh episode of “The Tonight Show Starring Jimmy Fallon” will be out of luck.

Between Friday, August 5 and Sunday, August 21, the flagship broadcast network of NBCUniversal will show 260.5 hours of programming related to the 2016 Rio Olympics. On most days, NBC primetime programming will air from 8 p.m. to midnight ET/PT; daytime will run from 10 a.m. to 5 p.m. ET/PT; and late night will air from 12:35 a.m. to 1:35 a.m. ET/PT. Replays will fill the slots between  1:35 a.m. and 4:30 a.m. ET/PT. Essentially, aside from “Today,” “NBC Nightly News” and some hours from local stations, NBC will feature Olympics events and features nearly around the clock.

The hours of coverage represent a feat on par with some of those likely to be performed by the athletes in the events, and point to the advantages NBCU can press with the Olympics taking place in a time zone closer to those of the United States. For years, as NBCU has broadcast Olympics from London or Beijing, it has grappled with how to feature the best contests in primetime, where advertisers pay significantly more for bigger audiences. With Rio, more of the games can be featured in near-linear fashion, perhaps prompting an audience increasingly accustomed to time-shifting to show up to a TV screen in more traditional fashion.

NBC’s coverage is just one slice of the greater pie. NBCUniversal will present an unprecedented 6,755 hours of Olympics programming across networks including USA, CNBC, Telemundo, Bravo, Golf Channel, MSNBC, NBCSN and NBCUniverso. The last time the Summer Games were in a U.S. friendly time zone, NBC was the sole network involved, and broadcast 171 hours of coverage for the 1996 Atlanta Games. Rio will have nearly 40 times more programming hours than Atlanta.

The events will also have digital coverage., NBCOlympics.com and the NBC Sports app will live-stream 4,500 total hours — including all Olympic competition for the third consecutive Olympics — for authenticated pay TV subscribers  to desktops, mobile devices, and tablets, plus connected TVs for the first time. The company said additional details regarding NBC Olympics’ digital offering would be forthcoming.  Some content will be offered in 4K Ultra HD to distribution partners, and some virtual-reality programming will also be available – both Olympics firsts. Details were not immediately available.

Bob Costas will again anchor NBC’s primetime coverage, while Ryan Seacrest will host the network’s late night programming. Al Michaels will serve as an NBC daytime host on weekdays and weekends. Dan Patrick and Rebecca Lowe will host daytime programming on both NBC and NBCSN.

NBC’s daytime and late night programming will originate from a studio located at Rio de Janeiro’s Copacabana Beach. The studio will feature two sets, one indoor and one outdoor; a main anchor desk; an interview area;and a news update desk, marking the first time in 24 years, since the 1992 Barcelona Olympics, that NBC Olympics has utilized a major studio outside of a main broadcast center.

More TV

  • Westworld Season 3 Trailer

    'Westworld' Season 3 Trailer Focuses on New Cast Member Aaron Paul

    Ahead of the final episode of “Game of Thrones,” HBO released the first trailer for the new season of another flagship show: “Westworld.” The first look at the third season of the sci-fi show puts the focus on new series regular Aaron Paul, best known for his run on “Breaking Bad.” The trailer doesn’t reveal [...]

  • Adam Lambert Libertine show, Front Row,

    Adam Lambert Does Double Performing Duty on 'Idol' as New Winner is Crowned

    A new “American Idol” winner was crowned Sunday night, but not before Adam Lambert returned to the stage for the season finale for a pair of performances that included his new single and a duet with eliminated contestant Dimitrius Graham Sunday. The show concluded with Louisiana teen Laine Hardy showered in confetti as he was [...]

  • Beyonce Emilia Clarke

    Emilia Clarke Worried Beyonce Would Hate Daenerys After 'Game of Thrones'' Final Season

    After eight seasons as the Mother of Dragons, “Game of Thrones” star Emilia Clarke has a lot of celebrity fans. But the most impressive? Probably Queen Bey. In a New Yorker interview posted after Sunday night’s series finale, Clarke revealed that she met Beyonce at an Oscars after-party hosted by the musician and her husband, [...]

  • Game of Thrones Finale

    Why the 'Game of Thrones' Finale Couldn't Have Satisfied Everyone

    The “Game of Thrones” finale may have achieved a strange feat: Aiming for fan service while being constrained, by its very nature, to the reality that it would end up pleasing only very few. The episode was larded with character touches designed for devotees — from a title, at long last, for fan favorite Bronn, [...]

  • Game of Thrones Finale

    'Game of Thrones': Celebrity Fans Have Mixed Reaction to Series Finale

    SPOILER ALERT: Do not keep reading if you have not seen the series finale of “Game of Thrones,” titled “The Iron Throne.”  Whether you loved it or hated it, the series finale of “Game of Thrones” was one for the history books. After the final episode aired Sunday night, fans across the globe took to [...]

  • ‘Game of Thrones’: 8 Shocking Moments

    ‘Game of Thrones’: 8 Shocking Moments From the Finale

    SPOILER ALERT: Do not keep reading if you have not seen the finale of “Game of Thrones.” Well, that’s it. After the “Game of Thrones” finale, many of us will likely emulate Jon Snow and just retire North of the Wall. It was billed as one of the biggest events in TV history, and showrunners [...]

  • Front row: CBS THIS MORNING co-hosts

    CBS Hurls New Anchor Team Into TV's Morning-News Wars

    News Team: Assemble. CBS News plans to hurl a new anchor squad into TV’s morning-news wars Monday when a different trio – Gayle King, Anthony Mason and Tony Dokoupil –  takes the helm at “CBS This Morning.” The A.M. effort that has won critical plaudits by focusing on harder news topics, like international affairs and [...]

More From Our Brands

Access exclusive content