×
You will be redirected back to your article in seconds

NatGeo Chief Talks Introducing New Programming While Retaining Core Audience at Variety’s Massive Summit

While outlining the goals of National Geographic’s new slate of programming, NatGeo Global Networks CEO Courteney Monroe was keen to emphasize the importance of pleasing the network’s existing audience, which primarily consists of facts-driven men.

“With this new strategy we are looking to expand our audience and to attract a broader audience — more women, more millennials, a more upscale audience,” explained Monroe. “That’s a lot of what this strategy is, but retaining our core male nonfiction fans is certainly something we’re focused on.” This core audience, Monroe explained, is men who consume fact-based television.

The network’s new strategy involves the release of three new shows: “Mars,” “One Strange Rock” and the Morgan Freeman-starring “The Story of God,” a six-part docu-series that will follow the Oscar-winning actor’s quest to explore religions and belief systems around the world. “Mars” — which Monroe describes as “emblematic of the scale, scope and level of creative emission” the network hopes to achieve with its new strategy — will mesh both half-scripted and half-unscripted elements to chronicle a mission to colonize Mars.

“If we continue to look for stories that feel really distinct and unique for National Geographic and that are about making a difference, I think the audience will come,” said Monroe.

She also discussed the challenges presented by the clutter and ever-expanding competition within the industry, which she characterized as “all the more reason to focus on being exceptional.” She continued: “We have to have content that people care about and view as being worth their time and worth paying for, then, ultimately, harnessing this portfolio so that we can touch consumers and engage with them across these platforms.”

More TV

  • Sarah Treem

    "The Affair" Co-Creator Sarah Treem Inks Overall Deal With Fox 21

    Now that Showtime’s “The Affair” has come to a close after five seasons, co-creator and showrunner Sarah Treem has signed a multi-year overall deal with Fox 21 Television Studios to create, develop, producer and oversee series for network, cable and streaming platforms. “I have wanted to work with Sarah for a long time, and leapt [...]

  • Tyler Florence The Great Food Truck

    'Food Truck Race' Chef/Host Tyler Florence Hones Skills Beyond the Stove

    “We’re going to make a lot of people happy today,” chef Tyler Florence promised recently on Instagram as he stirred a massive stock pot of Thai green curry. Florence and a team of World Central Kitchen volunteers were feeding first responders and evacuees of the Kincade Fire, which hit Sonoma Country, at the Santa Rosa [...]

  • Host Guy Fieri with Chefs Marc

    Guy Fieri Uses TV Series to Boost Community Ties, Give Back to His Neighbors

    Guy Fieri has been a Food Network staple since “Guy’s Big Bite” debuted in 2006, so when he suggested shooting a series at his Northern California ranch, the network signed on. In 2017, “Guy’s Ranch Kitchen” was born. “I’m gone quite a bit, so when I’ve got a chance to work from home it’s awesome,” [...]

  • Eddie Murphy Actors on Actors

    Eddie Murphy on Returning to ‘SNL’ for the First Time in 35 Years

    Eddie Murphy (“Dolemite Is My Name”) will return to “Saturday Night Live” for the holidays. Murphy shared his excitement for his first appearance on the show in 35 years during a conversation with former “Shrek” co-star Antonio Banderas (“Pain and Glory”) for “Variety Studio: Actors on Actors.” “The show’s been on the air for over [...]

  • William Gibson novel The Peripheral

    Amazon Greenlights 'The Peripheral' With Lisa Joy, Jonathan Nolan Producing

    Amazon has given out a series order to the adaptation of the William Gibson novel “The Peripheral.” Development of the project was first announced in April 2018. The one-hour drama hails from writer, executive producer, and showrunner Scott B. Smith. Jonathan Nolan and Lisa Joy will also executive produce under their Kilter Films banner, with [...]

  • WW_101_09.03.2019_28.NEF

    'The Witcher' Renewed for Season 2 at Netflix Ahead of Series Premiere

    “The Witcher” is getting a second season at Netflix before the first has even launched. The streamer has renewed the drama series starring Henry Cavill, which is based on the book series of the same name by Polish author Andrzej Sapkowski. The most recent novel, “Season of Storms,” was published in 2013. The series has [...]

More From Our Brands

Access exclusive content