You will be redirected back to your article in seconds

NatGeo Chief Talks Introducing New Programming While Retaining Core Audience at Variety’s Massive Summit

While outlining the goals of National Geographic’s new slate of programming, NatGeo Global Networks CEO Courteney Monroe was keen to emphasize the importance of pleasing the network’s existing audience, which primarily consists of facts-driven men.

“With this new strategy we are looking to expand our audience and to attract a broader audience — more women, more millennials, a more upscale audience,” explained Monroe. “That’s a lot of what this strategy is, but retaining our core male nonfiction fans is certainly something we’re focused on.” This core audience, Monroe explained, is men who consume fact-based television.

The network’s new strategy involves the release of three new shows: “Mars,” “One Strange Rock” and the Morgan Freeman-starring “The Story of God,” a six-part docu-series that will follow the Oscar-winning actor’s quest to explore religions and belief systems around the world. “Mars” — which Monroe describes as “emblematic of the scale, scope and level of creative emission” the network hopes to achieve with its new strategy — will mesh both half-scripted and half-unscripted elements to chronicle a mission to colonize Mars.

“If we continue to look for stories that feel really distinct and unique for National Geographic and that are about making a difference, I think the audience will come,” said Monroe.

She also discussed the challenges presented by the clutter and ever-expanding competition within the industry, which she characterized as “all the more reason to focus on being exceptional.” She continued: “We have to have content that people care about and view as being worth their time and worth paying for, then, ultimately, harnessing this portfolio so that we can touch consumers and engage with them across these platforms.”

More TV


    SAG-AFTRA Commercial Negotiations Set for February

    With no fanfare, SAG-AFTRA and the ad industry have set a mid-February start for negotiations for a successor deal to the union’s master contract, Variety has learned. The current three-year deal — which covers about $1 billion in annual earnings — expires on March 31. SAG-AFTRA and the Joint Policy Committee of the ad industry [...]

  • FILE - In this April 5,

    Eliza Dushku Received $9.5 Million Settlement Over Misconduct on 'Bull' Set

    Eliza Dushku received a $9.5 million settlement from CBS after the actress alleged she was the subject of several inappropriate comments on the set of “Bull,” according to the New York Times. Dushku appeared in the first season of the procedural, initially being brought on for a three-episode arc with plans to make her a [...]

  • Jingle Punks Jingle Player

    Jingle Punks at 10: How the Production Music Platform's Player Works

    Though its primary function is creative, Jingle Punks is built on a foundation of technology and administration. The patented Jingle Player that lets customers search for music using pop culture terms is both intuitive and efficient. Typing in “Reservoir Dogs” or “Starbucks” generates suggestions. Queries are monitored “so if there isn’t an exact match, we’ll suggest [...]

  • Star Trek: Discovery

    TV Roundup: 'Star Trek: Discovery' Season 2 Premiere Date Set at CBS All Access

    In today’s TV News Roundup, the premiere date is announced for season two of “Star Trek: Discovery” on CBS All Access. FIRST LOOKS “Relics and Rarities,” a new RPG series based on the classic game Dungeons & Dragons, will premiere on subscription service Alpha in February 2019. Hosted by Deborah Ann Woll (“Daredevil,” “True Blood”) [...]

  • Logan Lerman

    Logan Lerman in Talks to Star in Jordan Peele's 'The Hunt' at Amazon

    Jordan Peele’s upcoming Nazi hunter drama at Amazon, “The Hunt,” has potentially found its lead. Logan Lerman is in talks to star in the drama series as Jonah Heidelbaum. When his grandmother is slain by a mysterious intruder in their apartment, Jonah sets out to track the culprit, only to find himself swept up in the [...]

  • Milo Ventimiglia'Second Act' film premiere, Arrivals,

    Milo Ventimiglia on 'This Is Us' Golden Globes Snub

    “This Is Us” critics and fans were shocked when the NBC hit received no love from the Hollywood Foreign Press Association earlier this week with zero Golden Globes nods. The show, after all, was nominated for three Golden Globes last year, including best television drama. Plus, Sterling K. Brown won the 2018 statue for best [...]

  • Jennifer Lopez

    Jennifer Lopez 'Absolutely' Wants to Direct Film and Television

    Jennifer Lopez epitomizes the phrase “she’s done it all” — but there’s still more that the superstar would like to do. Lopez recently directed her first music video, “Limitless,” the track featured on her new rom-com “Second Act,” and it seems the multi-hyphenate has caught the directing bug. “Absolutely, absolutely,” Lopez responded when asked by [...]

More From Our Brands

Access exclusive content