The podcasts will record in both New York and Los Angeles, and will be available via iTunes, Spotify and SoundCloud. More podcasts will be announced at a later date. They include: “Skillset with Amy Nicholson.” a film podcast featuring the critic in the title; “No Requests Live,” a weekly music and pop culture roundtable; “The Stakes,” a weekly political magazine; “North Mollywood,” featuring Molly Lambert and Alex Pappademas offering the California view of pop culture; and “Speed Dial with Ira & Doreen,” in which Ira Madison III and Doreen St. Felix host a bi-coastal program that tackles music, pop culture, sex and race.
“We’ve got a whole lot more in the works for the weeks and months to come,” said Pappademas, who is spearheading MTV News’ podcast operations, in an interview.
The launches mark the latest iteration in the Viacom unit’s efforts to use its past to help build its future. In an earlier era, MTV News served as a means of reaching a young audience with stories about issues important to a rising generation. The unit whipped up documentaries on race, drugs, and more, and also produced an hourly news segment and a weekly music-news program dubbed “The Week In Rock.” In 2016, executives want to test similar tactics.
Beginning this week, MTV News will launch multiple daily video segments across its digital and social platforms. What’s more, Viacom is in the process of tweaking mtvU, a cable network that reaches audiences across 750 campuses nationwide, so that it is “powered” by MTV News.
“The way I think about MTV News is as a content engine that can power all kind of outlets on MTV,” said Dan Fierman, editorial director of MTV News. mtvU “is one of many places you’ll see our content show up,” he added. “We have big plans.”
MTV News is expected to get a spotlight this Thursday when MTV unveils its coming schedule of programs at an “upfront” presentation, part of the annual marketplace in which U.S. TV networks try to sell the bulk of their ad inventory for the coming season.