A move to simulcast the program across more networks has helped stem ratings erosion for the “MTV Movie Awards,” with nine networks combining to draw 3.5 million viewers Sunday night.
According to preliminary Nielsen estimates, the taped telecast from Los Angeles on MTV, Comedy Central, VH1, BET, MTV2, CMT, TV Land, VH1, Classic and Logo drew about 52% more viewers than last year (2.3 million) when the show aired on four networks (MTV, VH1, MTV2 and Logo).
Individual network totals weren’t issued by MTV, but will be provided Tuesday by Nielsen. Last year, the Amy Schumer-hosted show drew a small 1.55 million viewers on MTV alone, down sharply from 2.84 million in 2014 and 3.77 million in 2013.
According to MTV, the gross average rating of 2.40 in persons 12-34 across the nine networks represents a 22% gain vs. last year (1.97).
The “2016 MTV Movie Awards” was the No. 1 most social program across all of television on Sunday, according to Nielsen, averaging 403,000 tweets. The most tweeted minute came early in the telecast at 8:07 p.m. ET when hosts Dwayne Johnson and Kevin Hart opened the show.
And digitally, the kudocast has generated 46 million video streams across MTV’s digital platforms as of Monday morning, up 136% from last year.