A move to simulcast the program across more networks has helped stem ratings erosion for the “MTV Movie Awards,” with nine networks combining to draw 3.5 million viewers Sunday night.
According to preliminary Nielsen estimates, the taped telecast from Los Angeles on MTV, Comedy Central, VH1, BET, MTV2, CMT, TV Land, VH1, Classic and Logo drew about 52% more viewers than last year (2.3 million) when the show aired on four networks (MTV, VH1, MTV2 and Logo).
Individual network totals weren’t issued by MTV, but will be provided Tuesday by Nielsen. Last year, the Amy Schumer-hosted show drew a small 1.55 million viewers on MTV alone, down sharply from 2.84 million in 2014 and 3.77 million in 2013.
According to MTV, the gross average rating of 2.40 in persons 12-34 across the nine networks represents a 22% gain vs. last year (1.97).
The “2016 MTV Movie Awards” was the No. 1 most social program across all of television on Sunday, according to Nielsen, averaging 403,000 tweets. The most tweeted minute came early in the telecast at 8:07 p.m. ET when hosts Dwayne Johnson and Kevin Hart opened the show.
And digitally, the kudocast has generated 46 million video streams across MTV’s digital platforms as of Monday morning, up 136% from last year.
Sarah Michelle Gellar has set up her second starring vehicle at Fox this development season. Variety has confirmed that Gellar is attached to star in the limited drama series “Sometimes I Lie,” based on Alice Feeney’s novel of the same name and which has received a script commitment with a penalty attached at the broadcaster. [...]
Larry Wilmore and London Hughes have scored a put pilot order at NBC for a single-cam comedy project they co-created. The untitled series will star Hughes as London Jones, who, after getting dumped by her boyfriend in England, comes to America to find success, herself and maybe even love. Hughes co-wrote the series with Wilmore [...]
The newly launched Disney Plus has no shortage of content, ranging from original animated classics to live-action remakes and “Star Wars” offshoot “The Mandalorian.” With that deep library, Disney is offering a warning that some of the streaming platform’s older content has “outdated cultural depictions.” Films like “Dumbo,” “The Aristocats,” “Lady and the Tramp” and [...]
“Full Frontal with Samantha Bee” has been renewed for a fifth season at TBS. In addition, the cabler has renewed its first-look deal with Bee’s production company, Swimsuit Competition. Under the first-look deal, Bee and her company recently began production on an untitled spin-off project from “Full Frontal” correspondent Amy Hoggart. “I’m beyond grateful for [...]
Ludwig Göransson, the Oscar- and Grammy-winning composer of “Black Panther,” faced a tricky assignment when he took on “The Mandalorian,” the new “Star Wars” series launching this week on the Disney Plus streaming service. “It’s a new medium, a new set of characters — and it has a certain tech-y grittiness, because you’re dealing with [...]
“This Is Us” star Jon Huertas, who’s being honored at the Napa Valley Film Festival with Variety Vivant’s Spice Award Nov. 13, has always known he wanted a career in Hollywood. But he’s something of an accidental restaurateur. No, he didn’t exactly stumble into co-owning Clutch, one of the hottest upscale casual restaurants in Venice, [...]
Ayesha Curry — wife, mother, restaurateur, author, executive producer and CoverGirl — literally does it all. Receiving Variety’s Inaugural Tastemaker award at the 2019 Napa Valley Film Festival, the entrepreneur is being recognized for her social impact in combining entertainment, philanthropy and her culinary lifestyle. Curry holds her cookbook — her first step toward a [...]