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Ratings: MSNBC Scores Rare Cable News Demo Victory With Town Hall Interviews

MSNBC scored a rare weeknight ratings victory over its cable news rivals Wednesday, prevailing in the key news demo during primetime thanks to interviews with four of the candidates remaining in the presidential race.

According to Nielsen estimates, MSNBC’s “Place for Politics” special averaged 400,000 adults 25-54 from 8 to 11 p.m., edging out Fox News Channel (391,000) and also ahead of CNN (340,000). In total viewers, MSNBC’s 1.582 million put it in second place behind FNC (2.201 million) but well ahead of CNN (996,000).

Specifically at 8 p.m. ET, Chris Matthews’ news-making interview with Donald Trump won in the demo with 428,000 viewers, followed by Fox News (400,000) and CNN (299,000). FNC again easily led in total viewers (2.421 million), with MSNBC second (1.691 million) and CNN third (994,000).

And at 9 p.m., Rachel Maddow’s long-form interview with Hillary Clinton averaged 441,000 adults 25-54 (and 1.692 million) to win in the demo over FNC (372,000, with a timeslot-leading 2.261 million total viewers) and CNN (345,000 adults 25-54; 970,000 total viewers).our a town

MSNBC’s evening, which started at 7 p.m. ET with a town hall with John Kasich moderated by Chuck Todd, concluded at 10 p.m. ET with Maddow’s interview with Bernie Sanders at 10. FNC’s “Hannity” won at 10 across the board with 1.921 million viewers, including 402,000 adults 25-54.

Next up on the political front is the key Wisconsin primary on Tuesday. It will be followed later in April by voting in other delegate-rich states including New York, Pennsylvania and Maryland.

 

 

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