×
You will be redirected back to your article in seconds

MSNBC Gets New Daytime Programming Chief

A new executive will take the reins of MSNBC’s daytime schedule, which had become increasingly focused on up-to-the-minute headlines.

In a move that further blurs the lines between NBCUniversal’s cable-news operation and its NBC News unit, the company has assigned a senior executive from NBC News to supervise MSNBC programs featuring Andrea Mitchell, Thomas Roberts, Kate Snow – and, of course, special reports from Brian Williams that have become a bigger part of the network’s programming.

Janelle Rodriguez,  an NBC News senior vice president of who rides herd on editorial operations, will now oversee MSNBC daytime programming, and report to both NBC News President Deborah Turness and Phil Griffin, president of MSNBC, who explained the move in a memo to staff issued Wednesday morning.

The New York Post previously reported the executive shift.

MSNBC previously ran a daytime grid that matched the themes of its primetime schedule, in which hosts examine the news of the day through a progressive lens. Since last year, the network has instead pursued breaking-news reportage, often making use of personnel from NBC News. The daytime shift has brought eyeballs to MSNBC, Griffin said in his memo. “Our teams are working overtime to produce smart, dynamic live coverage from primary states and major news events around the country.  And it’s paying off: in February, MSNBC’s 9 a.m. – 5 p.m. dayside programming was up +166%” in viewers between 25 and 54, the demographic coveted most by advertisers who buy news programming.

Rodriguez  joined NBC News in January of 2015, and manages the editorial direction on breaking news and long-range initiatives and has executive oversight of NBC Nightly News.   Previously, she was vice president of programming for Time Warners’ CNN, where she supervised all daytime and weekend programming for the network.

 

 

 

 

Popular on Variety

More TV

  • Halsey, Ashley Nicolette Frangipane. Singer Halsey

    Emmys: Halsey to Sing In Memoriam Tribute at Sunday's Ceremony

    Pop star Halsey has been tapped to perform during the Emmy Awards on Sunday, while comedians Adam Devine and Thomas Lennon will also contribute to the telecast. With no Emmy host this year, producers Don Mischer Prods. and Done+Dusted are relying more on presenters and other contributors to keep the show moving, Halsey, whose hits [...]

  • Bianna Golodryga CBS News

    Bianna Golodryga Joins CNN in Full-Time Role

    Sometimes, it pays for news anchors to take root in more than one organization. When Bianna Golodryga joined CBS News in the fall of 2018, she carved out a unique role for herself. She would work as a co-anchor on “CBS This Morning” while maintaining a position she had already established as a contributor to [...]

  • Lower lakes with small waterfalls, Plitvice

    Beta Film Boards Refugee and Drug Trafficking Thriller Series 'Amnesia'

    Beta Film, whose Mipcom lineup includes “Agent Hamilton,” “Babylon Berlin” and “Medici: The Magnificent,” has partnered with Croatian production company Drugi Plan on “Amnesia,” a six-hour thriller series about refugee and drug trafficking in the Southeast of Europe. The move adds to Munich, Germany-based Beta Film’s portfolio of Central and East European series, a growing [...]

  • Reed Hastings seen on day one

    Reed Hastings on the Streamer Wars: 'It's a Whole New World Starting in November'

    After dominating the subscription streaming scene for so long, Netflix is girding for a new phase in the SVOD wars with the entry of more deep-pocketed players like Disney and Apple, CEO Reed Hastings said Friday. “While we’ve been competing with many people in the last decade, it’s a whole new world starting in November…between [...]

  • BBC ITV BritBox Streaming

    Viacom's Channel 5 and Comedy Central Join BritBox Ahead of Its U.K. Launch

    Viacom-owned Channel 5 and Comedy Central have joined BritBox, the “best-of-British” subscription streaming service created by the BBC and ITV. The platform, already available in North America, is due to launch on home turf in Britain by year’s end. Under the deal with Viacom, shows from the U.K.’s Channel 5 can appear on BritBox following [...]

  • The-Head

    Behind the Scenes With Mediapro’s Antarctic Thriller Series 'The Head'

    On Sept. 13, the cast and crew of Mediapro’s upcoming dramatic thriller “The Head” gathered at a swanky Santa Cruz de Tenerife hotel to kick off promotional duties for this English-language series, which will wrap shooting later this month. It was day 50 of production, and the cast had been working late, rushing to get [...]

More From Our Brands

Access exclusive content