×

‘Prison Break’ Revival Is Most-Watched New Show Trailer After Upfronts

Fox’s “Prison Break” revival is the freshman show leading the pack when it comes to early audience interest, after the broadcast networks revealed their 2016-17 season schedules at the Upfronts this week.

ABC, NBC, CBS, Fox and The CW presented their new slate of original programming to advertisers beginning with NBC on Sunday, and fans quickly took to YouTube to check out the new trailers.

As of Friday morning, the “Prison Break” trailer had amassed over 6.6 million views since its debut on Monday, putting it ahead of the other 35 trailers the networks released collectively. The new chapter of the Fox original series brings back stars Wentworth Miller and Dominic Purcell for another attempt to “engineer the series’ biggest prison break ever.”

NBC’s “This Is Us,” from writer and executive producer Dan Fogelman, follows close behind with 5.2 million watches on YouTube.

Unsurprisingly, CBS’ “Star Trek” revival is the network’s standout, with more than 2.1 million views since Wednesday.

ABC’s Kiefer Sutherland thriller, “Designated Survivor,” garnered 1.1 million views since Tuesday.

The CW got a late start, releasing its trailers on Thursday morning, but the network’s new acquisition of “Supergirl,” which will air its second season on The CW after debuting its freshman year on the network’s corporate sibling CBS, is outpacing the rest, with 110k views in under 24 hours.

Some of the nets’ new offerings aren’t faring as well in terms of early buzz.

CBS’ “Pure Genius” received the least views of all trailers from the networks with 34k on YouTube, and ABC’s “Imaginary Mary” was missing a few eyeballs compared to the network’s most-watched trailer, bringing in 84k views.


Each of NBC’s three new shows attracted over a million viewers, but the network’s comedy “The Good Place” ranked the lowest with a little over 1.2 million watches.

Fox drama “Shots Fired” came in as the network’s lowest viewed series trailer with 120k views, while CW rom-com “No Tomorrow” garnered 55k in its first day of release.


There’s still plenty of time for these new freshman faces to make an impression before fall, however — and it remains to be seen how well the early buzz translates into ratings success.

Which new network trailer is your favorite, and which show are you least interested in watching? Weigh in below.

Popular on Variety

More TV

  • Lisa Simpson Tapped as Head of

    Lisa Simpson Tapped as New Head of Talent Relations at Fox Entertainment

    Fox Entertainment has appointed Lisa Simpson as its new head of talent relations. In her senior vice president role, Simpson will oversee the talent relations team, providing strategic support to all of the company’s talent and their representatives. She will report directly to Jean Guerin, executive vice president of publicity and corporate communications at the [...]

  • Mark-Paul Gosselaar 'Was Never Approached' for

    Mark-Paul Gosselaar Says He 'Was Never Approached' for 'Saved by the Bell' Revival

    The Bayside gang is reuniting, but Zack Morris isn’t invited — for the time being, at least. Mark-Paul Gosselaar, who played the good-looking yet incorrigible Zack in NBC’s beloved “Saved by the Bell” series, said he was never approached to take part in the show’s forthcoming TV sequel, which will reprise roles from Mario Lopez [...]

  • Contract Placeholder Business WGA ATA Agent

    How Showrunners Handled Staffing Season Amid WGA-ATA Feud

    This year’s TV staffing season wasn’t quite like any before. Described as a “free for all” by “Batwoman” creator and showrunner Caroline Dries and “like the Wild Wild West” by “Legacies” creator and showrunner Julie Plec, the WGA-ATA debacle has had deep-seated effects on the way showrunners staff their writers’ rooms and search for fresh [...]

  • 2020 TV Season Preview

    How 2020's Fall TV Season Is Already Shaping Up

    Aiming to stand out in a crowded field, broadcasters this season have leaned on the stability of their schedules and the return of established hits. But for many of the same reasons, they’ve also begun to seed the ground for next year’s crop of shows, considering that top performers like “How to Get Away With [...]

  • David E Kelley

    Looking Back on David E. Kelley's History-Making Double Emmy Wins 20 Years Later

    David E. Kelley thought there’d been a mistake. On Sept. 12, 1999, the prolific showrunner was backstage at the Shrine Auditorium, having just accepted the best drama series Emmy for “The Practice,” when he heard his name called again. Kelley immediately figured that the producers were summoning him out again to take the award away [...]

  • Joel Stillerman Owen Shiflett Content Superba

    Joel Stillerman Launches Endeavor-Backed TV Company, Owen Shiflett Joins in Senior VP Role

    Former Hulu content chief Joel Stillerman is partnering with Endeavor Content on a new television production company. Variety has learned that Stillerman is launching the Endeavor-backed Content Superba, which will be based in Los Angeles. In addition, Shudder and Sundance Now executive Owen Shiflett has joined the company as senior vice president of development and [...]

More From Our Brands

Access exclusive content