Metro-Goldwyn-Mayer is leaning hard into digital. Kevin Conroy will fill the newly created position of president of digital and new platforms, overseeing the myriad of new uses for MGM’s copious content — from using the studio’s back catalog to create new short-form series that appeal to the online viewer to expanding partnerships in the white-hot virtual/augmented reality business.
Conroy will report to Mark Burnett, president of MGM’s TV and digital group. He’ll also work on the studio’s faith-based and over-the-top projects.
“I’ve known Kevin for more than a decade and we have created some great innovative content together. I am thrilled that he is joining our team at MGM,” Burnett said. “Kevin is the perfect seasoned executive who will use his innovative instincts, knowledge and experience, to optimize our MGM content and propel our digital brand.”
Conroy has an extensive background in the digital world. He comes to MGM from Univision, where he was chief strategy and data officer, brought aboard to use “big data” to refocus the network. Prior to Univision, he spent eight years at AOL.