×
You will be redirected back to your article in seconds

‘Medici: Masters of Florence’ With Dustin Hoffman, Richard Madden Sets Italy Ratings Record

Frank Spotnitz and Nicholas Meyer’s “Medici: Masters of Florence,” the ambitious series starring Dustin Hoffman and Richard Madden and sold by Wild Bunch TV, drew a record 7.6 million viewers for its debut broadcast on Italy’s Rai 1, according to Italian ratings compiler Auditel.

Rai 1 launched the English-language drama with two episodes Tuesday and pulled a 30% market share, beating competing programs such as the Juventus Championship League Game. “Medici” was especially popular among female viewers: More than a third of all women who watched TV on Tuesday evening tuned in to the show.

Previous Rai 1 TV series have performed an average of 20.8% share during the last 12 months, according to Wild Bunch TV.

The buzzed-about show, produced by Lux Vide, Big Light Productions, Wild Bunch TV, and Rai Fiction, also lit up social media with 206,500 interactions, becoming this year’s most-tweeted series in Italy, according to stats provided by Wild Bunch TV.

“This could not be better news. We always knew we would bring to the world an amazing high standard program. We are now delivering a commercial success,” said Carole Baraton, who heads up Wild Bunch TV, which handles worldwide distribution of the show. “Medici” has been picked up in more than 30 countries so far.

“I’m enormously proud of ‘Medici,’ and thrilled by the warm and enthusiastic response the series has received from the Italian public, who are our most important audience,” said Spotnitz, who co-created and exec-produced the show.

Commissioned for a second season, the show will next roll out in France on SFR’s premium SVOD service Zive.

Wild Bunch TV, the television division of the pan-European film company launched a year ago, is also selling “Four Seasons in Havana,” co-written by Leonardo Padura, as well as Keren Weissman,’s “Mama’s Angel,” Marc Bryssinck and Filip Lenaerts ‘s “Tytgat Chocolate,” and Noah Stollman and Oded Davidoff’s “The Exchange Principle.”

Nick Vivarelli contributed to this report.

More TV

  • Tryion Lannister Game of Thrones Episode

    'Game of Thrones' Season 8 Episode 2 Leaks

    The second episode of “Game of Thrones'” final season has leaked online ahead of its Sunday night debut. Fear not, “Thrones” fans: though the internet is dark and full of spoilers, this post is free of any details from Season 8 episode 2. Rumblings of a leak began on the “Game of Thrones” Reddit and [...]

  • Contract Placeholder Business WGA ATA Agent

    Signs of Solidarity and Strain Emerge as Week 2 of WGA-Talent Agency Standoff Begins

    Hundreds of WGA members rallied solidly behind their union last week as the industry grappled with uncertainties spurred by the sudden break between writers and their talent agency representatives. But as the standoff heads into its second week, signs of strain among some WGA members are beginning to emerge. Shalom Auslander, author and creator of [...]

  • Jon Snow Arya Stark Game of

    'Game of Thrones' Final Season Vegas Odds Reveal Wild Theories

    With “Game of Thrones” hype at an all-time high, Las Vegas may be raking in as much money as the Iron Bank. HBO’s fantasy masterpiece has seized the gambling world’s attention nearly as much as the Super Bowl or Kentucky Derby. Fans spew countless theories on social media, such as which characters will be axed [...]

  • FX's 'Snowfall' Panel TCA Winter Press

    John Singleton Hospitalized After Suffering Stroke

    UPDATED with statements from John Singleton’s family and FX Networks John Singleton, the Oscar nominated director and writer of “Boyz N’ the Hood,” has suffered a stroke. Sources confirm to Variety that Singleton checked himself into the hospital earlier this week after experiencing pain in his leg. The stroke has been characterized by doctors as [...]

  • Adam Lambert, of Queen, performs at

    Adam Lambert Back to 'Idol' to Mentor Finalists Through Queen's Catalog

    Adam Lambert famously launched his career on “American Idol” a decade ago performing a brilliant audition of Queen’s “Bohemian Rhapsody.” He wrapped that amazing eighth season performing with the band on the season finale, and years later earned his current spot as the front man touring as Queen + Adam Lambert. On April 28, Lambert comes full circle as he steps [...]

  • Lily Tomlin SAG Lifetime Acheivement Award

    TV News Roundup: Netflix's 'Laugh-In' 50th Anniversary Tribute Sets Premiere Date

    In today’s TV News roundup, Netflix sets the premiere date for its 50th anniversary special of “Laugh-In.” DATES “Laugh-In: The Stars Celebrate,” the 50th anniversary tribute to the original series by Dan Rowan and Dick Martin, will premiere on Netflix on May 14. The special, which was taped at the Dolby Theater in Hollywood, pays [...]

  • Texas Tech's Norense Odiase (32) shoots

    Live+3 Ratings for Week of April 8: NCAA Championship Game Dunks on Competition

    The final of the 2019 NCAA basketball tournament, in which Virginia triumphed over a spirited Texas Tech team, unsurprisingly finished way out in front in the Live+3 ratings for the week of April 8. Although the sports broadcast’s scripted competition made some gains, its 5.4 ratings still more than doubled that of “Grey’s Anatomy” in [...]

More From Our Brands

Access exclusive content