The cancellation marks the first show to be axed after ABC Family rebranded as Freeform.
“Kevin From Work” was well reviewed but struggled in the ratings. Debuting last August, the summer show opened to 580,000 viewers, falling throughout its 10-episode run to a series low of 120,000 viewers for its final episode.
Starring the likable Noah Reid, the comedy was described by Variety‘s Brian Lowry as “sweet and silly.” In his review, he wrote: “There’s enough here to like to put this ABC Family comedy in the ‘recommended’ column, with the understanding that keeping its balance might be a bigger job than Kevin can handle.”
The series was part of the ABC-owned cabler’s push into a slightly older-skewing millennial demo, along with other comedies, like “Young & Hungry,” which target twentysomethings and incorporate themes that are a bit sexier and more mature than in some of the network’s former comedies for family audiences. With the net’s relaunch to Freeform, more mature comedies are on deck, including one inspired by the life of singer Nicki Minaj.
Before “Kevin From Work” premiered, Reid spoke to Variety, saying, “You don’t expect an ABC Family show to be as edgy as our show is, and it’s cool to be in a show that’s at the forefront of that. Our audience is probably going to be around the 25-year-old mark like the characters, so ABC Family is playing it smart and they’ve figured out what it is that the age group thinks is funny, which is sex, body issues, shame — all of those things that we experience on a daily basis.”