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WWE superstar John Cena has inked a development deal with Leftfield Entertainment, Variety has learned.

Under the new pact, Cena will create a produce unscripted projects for television and digital platforms with Leftfield Entertainment. He will executive produce all series developed with Leftfield through his Hard Nocks South production banner.

Leftfield is behind Fox’s reality competition series “American Grit,” which Cena hosts.

 

Cena is already developing many projects with Leftfield, including series in the real estate and construction genres, plus more projects geared to both male and female audiences.

“Whether I’m in the ring for WWE or on a TV or film set, I approach all of my work the same way — with focus, authenticity and total commitment. I’m eager to bring that same work ethic to the team at Leftfield, and to create new kinds of programming that can inspire and push people to be their best. I’m living proof of what you can accomplish when that happens,” said Cena.

Leftfield Entertainment CEO David George commented, “There’s nowhere you can go with John Cena without eliciting respect, pure joy and excitement from everyone he meets. Beyond his physical strength and presence, his humor, strength of character and genuine desire to give back always comes through. That’s an inspiring place from which to create entertainment content, so we’re extremely proud and happy to be in business with John.”