Jeffrey Hirsch has been upped to chief operating officer at Starz.

Hirsch, who had been exec VP and chief marketing officer, takes on some of the responsibilities previously handled by Starz president Glenn Curtis, who announced his retirement last month. As part of the shuffle, David Weil has been named chief legal officer, expanding his duties to include oversight of human resources.

Since joining Starz last year from Time Warner Cable, Hirsch has spearheaded the launch of Starz’s stand-alone app and the rebranding rolled out across its suite of 17 channels.

“Jeff’s talent and experience will help us accelerate the transformation that began five years ago,” said Starz CEO Chris Albrecht. “We have made great progress in our programming, brands, subscribers and shareholder value, and the organization is focused with an eye to the future.”

As COO Hirsch will oversee affiliate sales, marketing, programming operations and research, Starz Distribution and technology and product development. Before Starz he spent 16 years with Time Warner Cable.

Weil was previously Starz’s exec VP and general counsel.

(Pictured: Jeffrey Hirsch)