×
You will be redirected back to your article in seconds

James Byrne, Former CBS Director of Marketing, Dies at 79

James Byrne III, a one-time public relations and marketing executive for CBS, died at his home on May 29 after a short battle with cancer. He was 79.

Byrne held a 19-year-long career in media spanning from the director of marketing for CBS to director of communications for the United States Football League. He also served as the director of information at CBS News, where he worked closely with Walter Cronkite, the late “CBS Evening News” anchorman.

He penned several books, including works on the NFL, the Apollo space missions and “The $1 League: The Rise and Fall of the USFL.”

Jim was born and raised in Utica, N.Y., and studied at Syracuse’s Newhouse School of Public Communications, where he graduated from in 1959. He was also a veteran of the Armed Services.

He is survived by his wife, two children and two grandchildren.

The family will receive visitors on Thursday between 7 p.m. to 9 p.m, and Friday between 2 p.m. and 4 p.m. as well as 7 p.m. to 9 p.m. at Barrett Funeral Home in Tenafly, N.J. In lieu of flowers, donations can be made to the John Theurer Cancer Center at Hackensack University Medical Center.

Popular on Variety

More TV

  • Cara Delevingne'Carnival Row' TV show premiere,

    Amazon Prime Video Signs Distribution Deal With Altice Europe (EXCLUSIVE)

    Amazon Prime Video has unveiled its first distribution deal with a telco in France, signing a pact with Altice Europe, which owns leading French internet, mobile and cable-TV provider SFR. The deal will give SFR customers access to the service via their set-top boxes, which is crucial in France, where households still consume content mostly [...]

  • Courtney Kemp Agboh'Power' TV show final

    'Power' Creator Courtney A. Kemp On Why Starz Series Hasn't Gotten Awards Recognition

    “Power” is a top ratings performer for Starz and has a hugely committed fanbase, but the series has lacked in its awards recognition. Other than honors from the NAACP Image Awards, “Power” has not received any awards or nominations from the Emmys, Golden Globes or SAG — something that star and executive producer Curtis “50 [...]

  • Breaking Bad Movie

    'Breaking Bad' Movie: Watch the First Teaser for 'El Camino'

    In case you hadn’t heard, Emmy-winning drama “Breaking Bad” is cooking up a movie sequel. On Saturday, after details of Netflix’s project quietly leaked online, the streaming giant issued the first teaser for “El Camino: A Breaking Bad Movie,” which will be released on October 11. Starring Aaron Paul as Jesse Pinkman, the “Breaking Bad” [...]

  • Breaking Bad

    'Breaking Bad' Movie Release Date, Title and Plot Revealed

    The “Breaking Bad” movie is coming to Netflix sooner than you might think. The film, titled “El Camino: A Breaking Bad Movie,” is now set to be released on Netflix on Oct. 11, according to a report from the New York Times, with Aaron Paul returning as the series’ popular meth cook Jesse Pinkman. Jesse [...]

  • Laurence FishburneNational Memorial Day Concert Dress

    Laurence Fishburne to Produce 'Marvel's Moon Girl and Devil Dinosaur' Series for Disney Channel

    Laurence Fishburne is stepping into the animation game. The “Matrix” star is set to executive produce “Marvel’s Moon Girl and Devil Dinosaur,” an animated series which has been given the greenlight at Disney Channel. Based on Marvel’s comic book series, the show hails from from Disney Television Animation and follows the adventures of 13-year-old super-genius [...]

  • Aracne

    Chile’s Sanfic, Mexico’s Morbido Fest Pact to Promote Latino Horror (EXCLUSIVE)

    Mexican horror festival Morbido and Chile’s Santiago Intl. Film Festival (Sanfic) have agreed on a long-term collaboration intended to strengthen the genre film industry in Chile and across Latin America. This partnership will see Morbido representatives attend the Sanfic industry section each year to aid in the promotion of horror projects and advise those projects [...]

  • 'The Simpsons' Producers on Disney, Spinoffs

    'The Simpsons' Producers Talk Potential Disney Spinoffs, Confirm Apu Will Remain

    “The Simpsons” has never shied away from lampooning Disney over the years, but maybe that’s no longer the case. Homer, Marge and co. are of course now part of the Disney family and made their first appearance at the Mouse House’s D23 Expo convention, where the show’s producers were asked plenty of questions about what [...]

More From Our Brands

Access exclusive content